From Passion to a Sparkling Business
ounded by Tola Awolesi,
affectionately
known
as
Tolly,
TaroCollection
started
as
creative hobby and blossomed into
a flourishing jewelry brand that is
capturing the hearts of fashion
lovers everywhere. Tolly’s love for
jewelry began at a young age—she
was the 10-year-old girl who made
bracelets for her friends and spent
countless hours at creative art
clubs,
always
imagining
new
designs.
As a teenager, Tolly began altering
and customising vintage jewelry
she found in her mother’s old
jewelry box, transforming them
into pieces that reflected her unique style. This was when she realized she had not
only a passion but a true talent for detail, fashion, and a love for all things sparkly.
Fast forward to adulthood, after the birth of her
two children, Tolly decided to follow her heart.
She attended jewelry school to develop her
craft, learning new skills and techniques.
Soon after, she started making jewelry for
herself, and it wasn’t long before others took
notice. Requests started pouring in, and Tolly
was encouraged to start selling her pieces.
Despite not having any formal background in
marketing or business, she took a leap of faith,
set
up
a
mini
website,
and
began
her
entrepreneurial journey.