beauty
SUCCESS
NEW SEASON
WHAT’S IN, WHAT’S OUT
NEW YEAR
A BETTER YOU
EXCLUSIVE
TREND THIS 2025
Exclusive Insights of
Sponsored by:
VOLUME
JANUARY ISSUE
#7
EDITOR-IN-CHIEF
J.F
From the Editor
Dear Readers,
Welcome to the latest issue of National Beauty
Magazine!
As we kick off 2025, we are thrilled to bring you an
edition packed with fresh insights, expert advice, and
exciting updates from the beauty industry.
Whether you're a seasoned professional or just
starting your beauty journey, this issue is designed to
inspire and empower you to elevate your business
and career.
From in-depth articles on the latest beauty trends to
exclusive interviews with top industry leader, there’s
something for everyone. We’re excited to continue
supporting beauty professionals with the knowledge
and tools needed to thrive in today’s competitive
market.
Thank you for being part of our incredible
community – here’s to a year of growth, success, and
beauty!
With excitement and admiration,
Contents
Table of
NATIONAL BEAUTY SHOW 2025
THE JOURNEY OF NATIONAL
BEAUTY UK
AESTHETICS WHOLESALE IN
THE SPOTLIGHT
REVIVE ACTIVE
BUILDING YOUR BRAND WITH
STEPHANIE BARNARD
04
05
06
07
08
09
THE PMU CLINIC
10
A RESOUNDING SUCCESS OF
NB SHOW 2024
11
ILASH UK
12
BLUSH BEAUTY GROUP
13
EMBRACE AUTHENTIC AGEING
EXCLUSIVE INTERVIEW WITH
OLA GOLDSMITH
NATIONAL BEAUTY
CHAMPIONSHIP 2025
LUMI SKN
5 BIGGEST BEAUTY TRENDS
FOR 2025
15
17
19
21
22
NATIONAL BEAUTY TRUST
24
6 NAIL TRENDS TO ASK FOR IN
2025
25
BEST BEAUTY TECHNOLOGY
PRODUCT
27
NATIONAL BEAUTY AWARDS
2025
28
P LOUISE SUCCESS
29
BARBARA OBERTYN
31
NATIONAL BEAUTY UK’S
SPOTLIGHT
32
33
CLIQUESY
HOWDEN INSURANCE
us, allowing us to offer a tangible product that readers can enjoy and treasure.
Seeing our magazine in print was a proud moment—not just for me but for the
entire team who poured their hearts into every page.
Building meaningful partnerships has been another highlight of the year. These
collaborations have amplified our mission, opened new doors, and strengthened
the National Beauty UK community. Partnerships have been key to creating
opportunities for both our brand and the wider beauty industry.
Another milestone has been the launch of the National Beauty Trust, which has
quickly become a cornerstone of our offerings. The Trust provides credibility and
recognition to beauty professionals and businesses, and I’m thrilled with the
overwhelming response we’ve received so far. It’s been rewarding to see the
Trust support so many in the industry and foster a sense of professionalism and
trustworthiness.
Looking ahead, I couldn’t be more excited about what 2025 has in store. We’ll be
hosting the National Beauty Pro Live event, where I’m honored to be speaking
alongside industry experts, sharing insights and sparking innovation in the
beauty space.
The Journey of
National Beauty UK:
Reflections and Exciting Plans Ahead
CEO, JODY RILEY
s the CEO of National Beauty UK, it’s been an
incredible journey to witness the growth and success
of our brand. Over the past year, we’ve achieved
milestones that I could only dream of when we first
started.
In June, the National Beauty Show will bring together brands, professionals,
and enthusiasts for an extraordinary expo experience. Later in September, the
National Beauty Championships will celebrate the very best in our industry,
recognising talent and creativity like never before.
Finally, we’ll be working hard to grow the National Beauty Trust platform,
ensuring it continues to serve as a valuable resource for professionals across
the beauty sector.
This journey has been one of challenges and triumphs, but above all, it’s been
driven by passion, purpose, and the incredible people I’ve been fortunate
enough to work with. I’m deeply grateful for our team, partners, and
supporters who make all of this possible.
Here’s to an even brighter future for National Beauty UK! Together, we’re
shaping the beauty industry of tomorrow.
One of our biggest accomplishments has been the success of
our events. Selling out two of them has been a testament to the
power of bringing together passionate individuals in the beauty
industry. The feedback and energy at these events reaffirmed
our mission to provide a platform for connection, learning, and
inspiration.
We’ve also celebrated the success of the National Beauty
Magazine, which has now seen seven impactful issues.
Transitioning from digital to print was a monumental step for
04
National Beauty Show 2024:
A Resounding Success at the Titanic Hotel
Inspirational Speakers
and Masterclasses
The National Beauty Show 2024
set a new standard in the beauty
industry,
delivering
an
extraordinary event that exceeded
all expectations.
Held at the stunning Titanic Hotel
in Liverpool, last year’s show
brought
together
beauty
professionals,
brands,
and
enthusiasts for an unforgettable
experience. With a breathtaking
venue and a packed schedule of
events, the show solidified its
position as one of the UK’s leading
beauty trade events.
The Titanic Hotel provided the
perfect backdrop for an event of
this magnitude. With its unique and
historical charm, the venue added
an
extra
level
of
excitement,
attracting attendees from all over
the UK.
From salon owners to beauty
influencers,
the
event
offered
something for everyone. Exhibitors
had the opportunity to showcase
their products to a highly engaged
audience, while attendees had the
chance to network, learn, and
discover
new
business
opportunities. The result was a
truly
dynamic
and
interactive
experience.
One of the most exciting aspects of
the National Beauty Show 2024
was the line-up of expert speakers
and
masterclasses.
The
show
featured
renowned
beauty
professionals
who
delivered
powerful insights and practical
advice
on
everything
from
business
growth
to
advanced
beauty techniques.
The workshops and talks were a hit
with attendees, providing them
with
actionable
strategies
to
enhance their skills and elevate
their
businesses.
The
sessions
covered a range of topics, from the
latest
beauty
innovations
to
mastering the art of social media
marketing.
Looking Forward to 2025
With the immense success of the
National Beauty Show 2024, the
beauty industry is already looking
ahead to next year’s show. The
Titanic Hotel proved to be the
perfect venue for such an impactful
event, and the bar has been set
high for National Beauty Show
2025.
As the beauty industry evolves, the
National
Beauty
Show
remains
committed to bringing the best and
brightest professionals together,
offering education, exposure, and
business growth opportunities.
For those who missed out on last
year’s event, National Beauty Show
2025 promises to be even bigger
and better. Stay tuned for more
exciting announcements, and get
ready
for
another
year
of
inspiration,
innovation,
and
success!
Email: info@nationalbeauty.uk
Website: www.nationalbeauty.uk
Instagram: @nationalbeautyuk
Facebook: National Beauty UK
LinkedIn: National Beauty UK
05
NATIONAL BEAUTY
SHOW 2025
THE ULTIMATE BEAUTY EXPERIENCE
et ready for the most exciting beauty event
of the year! The National Beauty Summer
Show is set to return on June 8th, 2025, at
the iconic St. George’s Hall in Liverpool.
This event promises to be bigger, better
and more impactful than ever before, bringing
together top beauty professionals, influencers,
brands, and experts for an unforgettable day of
discovery, networking, and learning.
Key Highlights of the Summer Show:
Exclusive Exhibitors:
The Summer Show will feature a wide variety of leading beauty brands, ranging from established names to
exciting new entrants in the beauty industry. Whether you're looking to discover the latest skincare
products, beauty tools, makeup, or salon equipment, this show will be a one-stop-shop for all things beauty!
Inspiring Speakers & Masterclasses:
Learn from the best in the business! This year’s show will feature expert speakers, masterclasses, and
hands-on workshops covering a wide range of topics, from business growth and marketing strategies to
cutting-edge beauty techniques. Don't miss the chance to get insider tips and tricks from industry leaders.
Live Demonstrations & Product Launches:
Get an exclusive look at the latest beauty innovations and be among the first to experience new products.
The Summer Show will host live demonstrations, allowing you to see firsthand how the latest trends and
technologies work in practice. You'll also be able to interact with brands and learn more about their
products from the experts themselves.
Sustainability Focus:
This year’s show will place a strong emphasis on eco-friendly beauty practices. With more and more
consumers seeking sustainable beauty products, the Summer Show will showcase brands and products that
prioritize sustainability, giving beauty professionals the chance to explore eco-conscious solutions.
Set in the stunning St. George’s Hall, this prestigious venue provides the
perfect atmosphere for this top-tier event. With its central location and
historic charm, St. George’s Hall ensures a premium experience for all
attendees and exhibitors alike.
Whether you’re an established beauty professional or just starting out, the
National Beauty Summer Show 2025 is your chance to expand your
knowledge, grow your network, and elevate your beauty business.
Become an Exhibitor or Sponsor! Just email us at info@nationalbeauty.uk
Want to attend? Get your FREE tickets now and join us for a day of
inspiration, learning, and growth at the National Beauty Summer Show 2025!
Visit our Instagram and click our bio to register! (@nationalbeauty.uk)
Email: info@nationalbeauty.uk
Website: www.nationalbeauty.uk
Instagram: @nationalbeautyuk
Facebook: National Beauty UK
LinkedIn: National Beauty UK
06
The Pharmacy that
Revolves around you.
AESTHETICS WHOLESALE IN THE SPOTLIGHT
evolve Medicare has established itself as a
trusted provider in the aesthetics and pharmacy
industry, catering to the comprehensive needs of
professionals in the field. Based in the Midlands,
the company prides itself on offering a full range
of products and services to support beauty and wellness
practitioners, ensuring they have access to high-quality
products when needed.
With a 20-year legacy in pharmacy and 5 years in
aesthetics, the team at Revolve Medicare consists of
experienced medical professionals, including pharmacists
and nurses, who are dedicated to providing outstanding
service. As a family-owned pharmacy group, the company
has successfully integrated over 20 pharmacies across the
UK, with locations in Coventry, Birmingham, Kidderminster,
Tamworth, and Poole. The company's headquarters in
Tamworth plays a central role in supporting their
operations and services. Revolve Medicare operates seven
days a week, with same-day collection and seven-day
delivery services to ensure clients receive the products
they need without delay.
The company has a prescriber portal with over 500 prescribers
across the UK and serves more than 4,000 registered clients.
Through a well-established online pharmacy and expanding
network of collection hubs, Revolve Medicare has significantly
broadened its reach, making products easily accessible to
aesthetics professionals.
Revolve Medicare is proud to be MHRA accredited and GDP
compliant, ensuring adherence to the highest safety and quality
standards in the industry. Their electronic system streamlines
processes, eliminating paperwork and providing an efficient,
paperless solution for clients. Additionally, the prescriber database
includes support for registered medics who are non-prescribers,
ensuring they have access to resources that help them serve their
clients effectively.
Winning the title of 2023 Pharmacy of the Year at the prestigious International Aesthetics Awards is a
tremendous honor for them. They are ecstatic to have received nominations for two additional awards last
year, underscoring their commitment to excellence.
Use code NB10 for 10% off your first order register here! https://www.revolvemedicare.co.uk/#
07
GIVE YOUR CLIENTS AWARD-WINNING
COLLAGEN AFTERCARE
eauty Complex won the Marie Claire
Skin Award 2023 for Best Collagen
Supplement, won Platinum in the Your
Healthy
Living
and
has
been
recognised as a must-have product by
the editors of Get The Gloss.
8 premium ingredients, including 7000mg of
marine
collagen
peptides,
hyaluronic
acid,
selenium, copper and biotin help to transform hair,
skin and nails. In a recent study, 97% of participants
agreed their skin is less dull and their hair feels
healthier when taking Beauty Complex.
One of our stockists, Sarah from Esthe Clinic,
London, says: “What do I like about Revive Active’s
products? The well thought out ingredient list, the
quality, the taste and the easy to carry sachets.
They’re great to recommend alongside our in-clinic
treatments to help boost results.”
Super Tasting, Super Convenient
Beauty Complex is easy for your customers to take.
The comprehensive, all-in-one powder supplement
is simply mixed with 250ml – 300ml of water for an
amazing orange & pineapple collagen drink.
Each box of Beauty Complex provides 30 sachets
of product, a month’s supply. Hermetically sealed,
pre-measured sachets ensures that the active
ingredients are as fresh and potent as the day they
were packed and that users receive the right
therapeutic dose they need.
Outstanding Value & High Cash Margin
At only £49.95 for a month’s supply, Beauty
Complex, offers outstanding value to your client.
Pure, potent doses of premium ingredients but at a
price that’s affordable.
As a stockist, you’ll be rewarded with a high cash
margin product and a loyal customer base.
Revive Active are Ireland's No.1 Vitamin &
Dietary Supplement company. Our range of
comprehensive super supplements support
you through all life stages.
Revive Active’s range of all-in-one super
supplements offer multiple benefits in the most
convenient way, each product full of premium
nutrients that work synergistically together.
These award-winning products help to support
energy, immunity, joint care, menopause, kid's
health and beauty needs. Inclusive nutrition is
really important to us, which is why all our
products are gluten-free, halal certified and
suitable for diabetics.
Want To Find Out More?
Email us at sales-uk@reviveactive.com with
your name, business name and business
address. We’ll provide you with more info
about the product and how to stock, plus
send you some samples for you to try for
yourself.
Contact us @ sales-uk@reviveactive.com
reviveactive.com
Instagram: @reviveactive_uk | Facebook:
reviveactiveuk | TikTok: reviveactive
08
Social Strategies For Professionals & Educators
In the grand spectacle of today's digital world, social media
is your stage, and a killer brand presence is your spotlight.
In this article, I am diving into the delightful world of
brand-building for the salon and education industries. Get
ready for a whirlwind tour of tips and tricks that'll have
your brand shining brighter than a freshly highlighted
cheekbone!
The Power of a Strong Brand
Alright, let's set the record straight - your brand is not just
the logo on your stationery; it's the whole kit and caboodle.
It's the trust, the vibes, the whole 'shebang'. In our industry,
where trust is the holy grail, a solid brand is like a reassuring
hug for your reputation. It's what makes you stand out
amidst the sea of nail files, hair foils and training manuals.
Your Digital Makeover Think of your social media profiles
as the reception desk of the internet. The first impression of
your business, a little sparkle and dazzle never hurt anyone!
Start by throwing some fancy visuals up there - the kind that
screams, "Look at me, I'm fabulous!" For salon pros though,
this doesn’t mean just flaunting those jaw- dropping before-
and-after shots, it's time to think creatively and engage your
potential customers by educating and entertaining them.
Educators let's see those classroom heroics or your star
students in action, but also educate your audience on WHY
they need to be in the industry.
And don't even get me started on your bio - it's like your
elevator pitch and advert all in one but make it snappy!
Clarity is your best friend here; keep it simple and
straightforward, include your location and exactly how you
help clients!
Potential clients want a problem solved, so tell them how
you can help.
The Glue in Your Nail Kit
In a world where reliability is gold, consistent messaging is
your secret weapon. You need to keep your tone on point
and on brand. My friends, it is the language of trust! Let
your core principles and essential messaging jive happily
across all platforms. And keep in mind, jargon - place it
outside the door.
Customers are interested in the results, not the method!
A Picture's Worth a Thousand Words (and Likes!)
Visuals - they're like the highlighter to your brand's
cheekbones.
For salon pros, it's about showing off your skills in high-res
glory and using on brand visuals to break your feed, collage
image apps are so 2020, and a constant scroll of your
gorgeous work, simply will not stop your potential clients
scroll.
As for you training gurus, let those images tell the story of
a thriving classroom kingdom! Snippets of your day, the
process and teaching materials all add into what students
can expect from you.
Consistency is the name of the game here though. From
your colours to content creation, make sure it screams,
"That's so [Your Brand]!"
A standout brand presence isn't just for show or your price
lists; it's your golden ticket to client and student stardom.
Studies reveal that consumers are more likely to flock to a
business with a solid brand identity, you only need to look
at some industry leaders to see that.
When potential clients land on your profile or website,
they want to see a brand that says, "Trust me, I've got
this!" It's the promise of quality and consistency that seals
the deal.
So, there you have it, your social media presence is not just
about your before and afters.
You need to set your business apart from your competitors
and by harnessing the power of social media marketing in a
strategic way then you can watch as your business booms
and your brand becomes the star in your area.
Building Your Brand: Establishing a
Strong Social Media Presence
WITH STEPHANIE BARNARD
“Think of your social media
profiles as the reception desk of
the internet. The first impression
of your business, a little sparkle
and dazzle never hurt anyone! “
Steph has been in the beauty industry for over 2 decades and
having built a successful salon over 12 of those years has learned
the skills needed to create a powerful online presence. She now
shares these skills to empower salon professionals and training
providers to harness social media and grow their businesses.
WWW.BEAUTYBUSINESSBESTIE.CO.UK
Follow
Me
09
THE PMU CLINIC
AWARD-WINNING HAIR LOSS & PMU SOLUTIONS BY ZOE
oe, the founder of The PMU
Clinic Ltd, has made remarkable
strides in the beauty industry,
recently being named a multi-
award finalist and receiving
A Journey of Expertise and Passion
the National Top 10 PMU Artist award at
the UK Beauty and Skincare Awards. She
has
also
been
nominated
for
the
prestigious 2025 Hair Loss Specialist
Award
at
the
Beauty
Full
Awards,
showcasing her dedication and expertise
in the field.
Specializing in Non-Surgical Hair Loss
Solutions
Zoe’s clinic offers a range of top-tier
treatments,
including
Scalp
Micropigmentation
and
Permanent
Make-Up,
focusing
on
non-surgical
solutions that deliver natural, lasting
results. She takes great pride in offering
personalised
care,
ensuring
every
treatment plan is tailored to the specific
needs of each client.
Founded in April 2024, The PMU Clinic
Ltd is led by Zoe, who brings a unique
blend of creative and academic expertise
to her practice. With a background in fine
art and a passion for make-up artistry,
Zoe’s work has been featured in both film
and print.
However, her journey didn’t stop there.
Holding a BSc in Psychology from 2007,
Zoe spent over a decade working in the
mental health sector, specialising in the
care of ex-service men and women with
PTSD.
After
years
of
part-time
freelancing as a make-up artist,
Zoe took a leap in 2017 and gained
her
first
permanent
make-up
qualifications in Microblading and
Eyebrow
Permanent
Make-Up.
She continued to expand her
qualifications with a Level 3 VTCT
in Anatomy & Physiology and
advanced dermal filler treatments
in 2019.
Zoe is also committed to keeping
her skills updated, being an active
member of The PMU Circle and a
participant in a 24/7 aesthetics
complications
management
support service, ensuring that her
clients are always in safe hands.
Zoe’s extensive experience and in-
depth
understanding
of
why
clients seek aesthetic treatments
allows her to offer a personalised,
holistic
approach
to
each
individual’s needs.
Her focus is always on achieving
natural-looking
results,
leaving
clients with the subtle, refined
enhancements
they
desire
—
leaving everyone around them
guessing.
Continual Learning and Growth
Zoe is committed to advancing
her
expertise
in
the
field,
currently studying her VTCT Level
4 in Trichology, with plans to
begin her Level 5/6 Trichology
studies in September 2025. Her
ultimate goal is to become a
qualified
Clinical
Trichologist,
further enhancing the breadth of
services she can offer to those
seeking hair loss solutions.
www.thepmuclinic.com
info@thepmuclinic.com
07825077482
10