SEPTEMBER ISSUE

N A T I O N A L

beauty

SEPTEMBER ISSUE

VOLUME

#11

SPONSORED BY:

NATIONAL BEAUTY

SHOW 2025

Entering Autumn

with Style

something

new

Dear Readers,

As we step into September,

there’s a certain energy in

the air. The change of seasons

always brings with it a sense

of renewal, and in beauty,

it’s no different. This month’s

issue is all about transition—

entering autumn with new

trends, bold ideas, and

stories that inspire.

From the latest fall makeup

shifts—like skin silking, garnet

lips, and smudgy liners—to the continued rise of eco-conscious brands

rooted in heritage and nature, we explore how the industry is balancing

authenticity with innovation.

This issue is also extra special as it coincides with our National Beauty LIVE:

Black Friday Special. Inside, you’ll find spotlights on exhibitors, industry news,

and insights from voices that are shaping the future of beauty.

As always, our goal is to celebrate the talent, creativity, and resilience of this

industry. Whether you’re a brand, a professional, or a beauty lover, I hope this

issue inspires you to embrace the season ahead with confidence and

curiosity.

See you at the show!

With excitement and admiration,

FROM THE EDITOR...

EDITOR-IN-CHIEF

J.F

The‌

TABLE OF CONTENTS...

V O L U M E 1 1

B Y N A T I O N A L B E A U T Y M A G A Z I N E

P. Louise

City

P. Louise

City

Laura

O’Neill

Medical

Aesthetics

Laura

O’Neill

Medical

Aesthetics

YNNY

Limited

YNNY

Limited

NATIONAL

BEAUTY

LIVE

NATIONAL

BEAUTY

LIVE

1111

Beauty

Business

Marketing

Beauty

Business

Marketing

Cliquesy

Venom

Beauty

Venom

Beauty

Cosmetic

Consult

Cosmetic

Consult

Beauty Tech

2025

Beauty Tech

2025

National

Beauty

Awards

2026

National

Beauty

Awards

2026

Tonic X

Why

Eyelashes

Have

Fluttered into

Beauty’s

Billion-Dollar

Market

Why

Eyelashes

Have

Fluttered into

Beauty’s

Billion-Dollar

Market

Filler

Warehouse

Filler

Warehouse

22 24

TSL

Professional

TSL

Professional

Aurora by

Klaudia

Czech:

Aurora by

Klaudia

Czech:

TikTok:

The

Platform

That Now

Rules the UK

Cosmetics

Industry.

TikTok:

The

Platform

That Now

Rules the UK

Cosmetics

Industry.

Fall 2025:

Makeup

Trends

Fall 2025:

Makeup

Trends

29 30

BOOKING APP

Medical Aesthetics

Laura O’Neill

Blending Medical Expertise with Natural Confidence

estled in Solihull, West Midlands, Laura O’Neill Medical

Aesthetics has quickly become one of the most trusted names

in the industry. Founded by Laura O’Neill, an experienced

nurse prescriber with a strong background in acute medicine

and over seven years of experience in aesthetic medicine, the

clinic is known for its seamless combination of medical

expertise and a passion for delivering natural, confidence-

boosting results.

Laura’s journey into aesthetics began in 2008 with beauty

therapy, later transitioning into dental nursing before

pursuing adult nursing. Her commitment to patient care and

her drive for excellence led her into aesthetic medicine, where

she now specialises in regenerative, results-driven treatments.

Currently completing her Master’s degree in Aesthetic

Medicine, Laura ensures her patients always benefit from the

latest research and evidence-based techniques.

A Focus on Natural Results

The clinic is renowned for its advanced approach to anti-

ageing and skin rejuvenation. Treatments are carefully tailored

to enhance without over-altering, always respecting the

natural beauty of each individual.

Services include:

Injectable aesthetics (dermal fillers, anti-wrinkle, skin

boosters)

Regenerative medicine (Profhilo, Polynucleotides, PRP,

Biostimulation Threads)

Bespoke facials and medical-grade skincare solutions

including Obagi Medical and the upcoming Ge’La Two

Generations skincare line.

Recognition and Innovation

2025 has already marked a milestone for the clinic, having

been recognised by Global Health & Pharma as Most Trusted

Aesthetic Clinic – Solihull. Alongside this accolade, Laura

O’Neill Medical Aesthetics is introducing two new devices:

Xcellaris Pro Twist Professional Microneedling

Dual

Injector

Pro+,

which

combines

skin

lifting/tightening with transdermal delivery of actives.

These additions reflect Laura’s mission to continually invest in

innovation for her patients.

Ge’La Two Generations Skincare Launch

Perhaps the most exciting development is the launch of Ge’La

Two Generations, a skincare brand co-created by Laura and

her 12-year-old daughter, Georgia. Built on the idea that

skincare should evolve with life’s stages, the range is designed

to introduce younger skin to simple, healthy routines, while

offering science-backed formulations for mature skin. More

than just skincare, the brand celebrates the bond between

generations and the importance of self-care from adolescence

through adulthood.

Special Offer

To celebrate their ongoing success, Laura O’Neill Medical

Aesthetics is inviting new patients to unlock their best skin

yet:

FREE professional skincare analysis

15% off your first treatment with code

NATIONALBEAUTY25

Contact Information

Email: nurseprescriber@lauraoaesthetics.uk

Website: www.lauraoneillaesthetics.co.uk

Instagram: @lauraoaesthetics

Facebook: Laura O'Neill Aesthetics

This isn’t just a new service; it’s a high-impact revenue stream. By introducing TSL Professional into your salon, you

can significantly boost your income with minimal setup and training. Our system is designed to integrate seamlessly

into your existing service menu, allowing you to attract new clients, increase appointment value, and stand out in a

competitive market.

Whether you're looking to grow your business or simply offer more to your loyal clients, TSL Professional gives you

the tools, confidence and support to do so while increasing your bottom line.

Offer:

Laser Rental Offer

Get everything you need to launch or elevate your teeth whitening

business with our exclusive Laser Rental Package.

What's Included:

• 1x High Powered Laser (RRP £1,495)

• 1x TSL Metal Branded Shade Chart

• 1x Pair of Eye Protection Safety Glasses

• 1x PDF Client Consent Form

• 20x 60-Minute Client Packs

• 10x 30-Minute Client Packs

• 10x At Home Kits

• Full Training

• Ongoing Mentorship

• Dedicated Account Manager

All for just £995

Terms:

• 12-month contract required

• Minimum monthly stock order of £300 (mix of your choice)

• Laser remains the property of TSL

Estimated Return on Initial Investment: £3,500+

Redefining the Future of

Teeth Whitening

t TSL Professional, we're redefining salon teeth

whitening. Founded by Janmarie Murphy, our brand was

born from a mission to innovate and elevate industry

standards. After recognising the limitations of existing

whitening

systems,

Janmarie

spent

over

two

years

developing a superior, salon-friendly alternative that is safe,

effective, and fully licensed.

Our expert-developed system enables salon owners to

confidently offer a legal teeth whitening service backed by

clinical innovation and outstanding support.

TSL Professional are delighted to bring to the market

the most ground breaking teeth whitening system

yet!

We are proud to manufacture in the UK’s biggest

dental lab and our game changing, buildable PAP

Platinum gel is registered and licensed in the UK.

As it is 100% self service and contains no peroxide

insurance is easily obtained.

Every detail has been meticulously designed to

ensure maximum client results without pain. The

hybrid system offers clients in salon professional

results up to 20 shades whiter in one 60 minute

session and the option for them to build or maintain

their results with our extremely popular At Home

Continuation Kit!

This is the ONLY way to offer real core teeth

whitening, legally, safely and effectively!

How it works

Welcome client into salon

Have client fill out consultation form

Hand them their choice of 30 min or 60 min

client pack.

Show then to the laser

Client scans QR code on pack and follows easy

instructions.

Client then has option to purchase the At Home

Kit to maintain or build upon their results.

No physical contact or illegal practices.

For the first time TSL are offering an amazing Laser

Rental, business in a box solution.

Absolutely everything you need to set up as a trained

and qualified HOST SALON with a dedicated account

manager to help you grow your new business.

Be quick! This is only available till end of September.

Packages available from just £695!

TSL Professional Ltd

Thesmileloungescotland@gmail.com

07940325034

Website

tsl-professional.co.uk

“I created ‘MIRACLE’ skincare

after my son suffered psoriasis and

hair loss during chemotherapy”

hen it comes to beauty innovation, some of the

most powerful stories come not from boardrooms but

from kitchens, born out of love and necessity. One such

story is that of Georgina Tang, the 62-year-old founder

of YNNY Limited, whose award-winning natural skincare

and haircare products are now transforming lives across

the beauty industry.

Georgina’s journey began when her son Alessio,

suffering from an auto-immune condition, underwent

chemotherapy that left his skin cracked, bleeding, and

his hair falling out. Despite repeated visits to

dermatologists, steroid creams brought no relief. As a

desperate mum determined to ease her son’s suffering,

Georgina took beauty courses and began experimenting

with formulations in her own kitchen

Within just a month of using her handmade shea butter

balm, Alessio’s skin cleared. What started as a mother’s

act of love soon became a product widely recognised in

the beauty industry, with the Soothing Shea Butter now

used in dermaplane treatments to help blades glide

smoothly and safely across the skin.

Encouraged by this success, Georgina went on to

develop shampoo and conditioner to combat her

son’s hair loss. What she never anticipated was the

demand that followed—friends, families, and even

cancer patients began asking for her products,

leading her to leave her job and focus full-time on

what had unexpectedly become a business.

Today, YNNY Limited, established in 2017, supplies

organic and natural skincare and haircare solutions

across the industry. The company has also gained

recognition for its anti-aging formulations, with

by customers. The product, also available in its scented version Elixir Floral, has even been used by celebrities and

white labelled by salons.

Georgina’s work has been life-changing for many cancer sufferers, who say her products have made their

treatments more bearable. What began as a desperate attempt to help her son has evolved into a multi-award-

winning company dedicated to skin confidence, wellness, and innovation.

Exclusive Offers

To celebrate her ongoing journey, Georgina is extending special promotions:

10% off with code NBA1025 online and at the National Beauty Show (14th September).

5% off wholesale white label orders on exhibition day.

Elixir becoming a cult favourite—dubbed “Botox in a bottle”

Website: www.ynny.co.uk

-Georgina Tang

NATIONAL BEAUTY LIVE:

A VIRTUAL HUB OF BEAUTY

INNOVATION

BLACK FRIDAY SPECIAL

WHY IT MATTERS

his November, the National Beauty Group is proud to launch a

brand-new event designed to bring together beauty lovers, professionals,

and brands in one dynamic space: National Beauty Live – Black Friday

Special.

Unlike a traditional show, this edition will take place entirely online, with

the main hub hosted directly on our website. From the comfort of their

own homes, visitors will have full access to an interactive, content-rich

platform showcasing exhibitors, speakers, and exclusive offers.

The National Beauty Live hub will be the central landing page where

attendees can explore the entire event. It will include:

Exhibitor Showcase: A pre-recorded area where participating

brands can present short videos — from product demos and training

introductions to behind-the-scenes glimpses. Each exhibitor will

also have a dedicated write-up, special Black Friday offers, and

direct links for easy access.

Event Schedule: A clear timetable outlining live sessions throughout

the day, featuring Instagram Lives, guest speaker sessions (via

Zoom, IG Live, or YouTube Live), and timed launches or discounts.

Exclusive Black Friday Deals: Spotlight promotions and discounts,

only available through the event hub.

Live Energy Meets Professional Delivery

While the event hub remains the core of the show, Instagram Lives and guest speaker sessions will add bursts of real-time

engagement and interaction. Exhibitors and guest speakers have the flexibility to choose how they want to connect — whether

that’s via Instagram, YouTube, or Zoom — ensuring a mix of energy and professionalism.

Driving Engagement and Visibility

National Beauty Live will be promoted through:

📩 Email marketing to our subscriber list

📱 Social media campaigns driving direct traffic

📝 Lead capture forms built into the website to help exhibitors grow

their own audiences

This ensures not only strong visitor turnout but also measurable brand impact, making the Black Friday edition a win-win for both

attendees and exhibitors.

With the rise of online-first shopping, National Beauty Live – Black

Friday Special offers the perfect fusion of a beauty showcase and

the excitement of Black Friday deals.

It gives exhibitors a stage to shine while making it easier than ever

for visitors to discover, learn, and shop from top beauty brands.

This is more than a show — it’s an interactive, shoppable beauty

experience tailored to today’s digital audience.

National Beauty Group

@nationalbeautygroup

P.LOUISE CITY

his autumn, TikTok-driven beauty phenomenon P.Louise is making a dazzling leap into physical

retail with the launch of P.Louise City, its first permanent UK flagship. Nestled in Manchester’s Trafford

Palazzo, the two-floor, 19,000 sq ft space reflects founder Paige Williams’s determination to create

immersive experiences rather than traditional stores

Stylised as a beauty playground, P.Louise City abandons the typical shop layout in favour of themed

zones—from skincare and haircare to a “Bad B*tch Juice Bar,” a P.Louise Pharmacy, a Supermarket,

makeup education zones, and even a dancefloor. Every corner is designed to entertain, inspire, and

empower, all guided by the community that helped create it.

Paige makes one thing clear: retail was never the goal—only retailing on her own terms was. P.Louise

City stands as a visionary fusion of product, play, and performance, turning beauty shopping into a

memorable event. Leandra Dwyer of Peel Retail & Leisure calls it a "significant milestone," perfectly

aligned with Trafford Palazzo’s vision of blending experiential entertainment with shopping.

An exclusive launch event is on the horizon for fans and insiders—those signed up to P.Louise’s

WhatsApp channel will be first in line for behind-the-scenes previews, early product drops, and VIP

access

In essence, with P.Louise City, beauty retail is evolving—from shelves to spectacle.

TIKTOK BEAUTY BRAND’S IMMERSIVE DEBUT IN MANCHESTER

BOLD

UNAPOLOGETIC

CREATIVE

LUXURY

R E D E F I N I N G C O L O U R

C O S M E T I C S

W H E R E A R T I S T R Y M E E T S

A T T I T U D E

From Laboratory Scientist To

Beauty Brand Founder, This Is

The Arttitude Story...

Meet Rukhsaar, lovingly known as Ruks. This

founder story is a little different, because Ruks

never aspired to start a beauty brand. But after

achieving her goals of working as a senior

scientist in the NHS, something was missing.

@ArttitudeCosmetics

www.ArttitudeCosmetics.co.uk

Despite having everything she once dreamt of,

she had never felt more unfulfilled in her life.

She always had a passion for make-up, working

alongside her mother as an Asian bridal make-

up artist since she was 16 years old. She began

to turn to make-up as an escape, from the

mental exhaustion of her day job.

She realised how many people could relate to

her struggle, and how make-up was helping

them with their mental health. “In an era where

clean girl aesthetic dominates the industry,

there is a huge lack of powerful, high

performance colour cosmetics that people so

desperately crave - especially in the UK” - she

says.

Combining her knowledge as a make-up

artist and passion for colour and creativity

she founded Arttitude Cosmetics in 2019.

Arttitude is known for it’s bold, inspiring

colour stories, and high quality formulas

designed for beginners and PRO MUAs

alike. The brand champions inclusivity and

diversity, as Ruks believes every single one

of us can be an artist.

Her products have now been sold to

thousands of customers in 50 different

countries across the globe. With glowing 5

star reviews across the board, this rising

independent brand is one to watch!

Where Artistry Meets Attitude

“People want to have fun, create and truly

express themselves. It’s not beauty anymore.

Make-up is where art, therapy, creativity and

connection meet. It’s being part of a vibrant,

loving and thriving community.” - Ruks

Venom Beauty LTD:

Beauty With a Bite

Product Launch: PDRN

Collagen Range

t just 31 years old, Domante Woodroofe has already carved out a powerful

name for herself in the beauty industry. She is the passionate and dedicated

entrepreneur behind Venom Beauty LTD, a multi-award-winning clinic in Liverpool,

established in 2021 under the bold tagline “Beauty With a Bite.”

As CEO and founder, Domante is not only known for her daring branding and

empowering vision but also for her groundbreaking innovations. Most recently, she

announced the launch of her very own PDRN Collagen product range, set to debut

on 14th September.

Her mission is simple but powerful: to

empower

clients

through

beauty

treatments that are custom-tailored to

every individual. Among her favourite and

most in-demand procedures are Facial

Contouring and her signature Doll Lips.

Specialties

Venom Beauty LTD specialises in a wide

range of treatments, including:

Lash Artistry

SPMU (Semi-Permanent Makeup)

Advanced Aesthetics

Skincare & Product Development

Domante’s latest innovation

introduces a revolutionary

line

PDRN

Collagen

products

designed

deeply hydrate, repair, and

rejuvenate skin.

PDRN Collagen Capsule Cream (£19.99)

A Salmon DNA-based cream infused with Vitamin C,

Hyaluronic Acid, and peptides. It improves elasticity by 33% in

two weeks, reduces pigmentation by 1.5%, and provides

102.4% immediate hydration, leaving skin with a radiant glass-

skin finish.

PDRN Collagen Neck Mask (£7.99)

A Hydrolyzed Collagen Patch enriched with Hyaluronic Acid

and Vitamin C, delivering firming, hydrating, and anti-wrinkle

benefits for all skin types.

PDRN Collagen Face Mask (£10.99)

Packed with PDRN and Salmon DNA, this fragrance-free,

organic serum mask boosts repair, hydration, and vitality with

a powerful blend of peptides and hyaluronic acid.

Wow Drip Lip Oil

A vegan, colour-changing lip oil that hydrates and moisturises,

perfect for everyday wear.

Exclusive Exhibition Offers

At the upcoming National Beauty Show, Venom Beauty will be

offering visitors unbeatable deals on some of their most

sought-after treatments:

Signature Doll Lips

0.5ml – £80

1.1ml – £100

Non-Surgical Rhinoplasty – £110

Lumi Pro Skin Booster – £60

Contact Details

📍 Clinic Address: 41 Highville Road, Liverpool, L16 9JE

📞 Mobile: 07535731999

📧 Email: VenomBeauty28@gmail.com

🔗 Booking Link: Book Here

📲 Instagram: @venombeauty_uk

COSMETIC CONSULT

MIRACLE SKIN TRANSFORMATION BODY TREATMENTS

Real Results, Chest to Toe - Skincare That Works Where You Need It Most

ollowing the sell-out success of its debut launch

Miracle Skin Transformation, Cosmetic Consult

introduces its latest innovation for Summer

2025:

Miracle

Skin

Transformation

Body

Treatment. An at home solution designed to

resurface, smooth, and refine skin on the body -

think of it as the ultimate express summer skin

prep, for the whole body.

Specially formulated to target some of the most

common body skin concerns - including body

acne, keratosis pilaris, ingrown hairs, rough

texture, and dry, uneven skintone - these

oversized, dualtextured, pre-soaked treatment

towelettes bring the power of clinical skincare to

your body care routine.

“When we think about skincare, the focus often stops at the face, but the skin on our body deserves just as

much attention. As our largest organ, the skin plays a vital role in protecting us from external aggressors,

regulating temperature, and maintaining overall health. Yet body skin is often overlooked, despite being

prone to many of the same concerns as facial skin: breakouts, dryness, irritation, and uneven texture.

Healthy skin is the foundation of feeling good in your own skin.” – Ashley Stobart, Cosmetic Consult Brand

Founder

Key Benefits:

• Clears breakouts and congestion on the body.

• Smooths and softens keratosis pilaris

• Improves in-gown hairs.

• Exfoliates dry, flaky and uneven skin – especially on knees and elbows.

• Improves pigmentation and improves skin clarity, tone and texture.

• Leaves skin smoother, softer and visibly more radiant.

• Ideal as a skin prep step before fake tan application.

The Miracle Skin Transformation Body Treatments

are pre-soaked in Cosmetic Consults hero

formulation and are ideal for use on the arms,

back, shoulders, chest, thighs and legs – anywhere

on the body that’s prone to concern. While

inspired by the original face treatment, this body-

specific version has been designed with a

heavyweight, textured delivery system for more

stubborn, hard to treat areas.

*Not recommended for use on the face

Hero Ingredients:

Salicylic Acid: Unclogs pores and helps prevent ingrown hairs

Bakuchiol: A gentle, plant-based alternative to retinol that smooths and improves tone

Retinyl Palmitate: Speeds up cell turnover to target rough, textured skin

Vigna Aconitifolia: Encourages natural cell renewal and radiance

Hamamelis Virginiana/Salix Alba: Soothes inflammation & redness, ideal for post-sun skin

Hyaluronic acid: Helps to strengthen the skin barrier and boosts hydration

How to Use:

Use 1–2 times per week on clean, dry skin.

Sweep the towelette in circular motions over targeted

areas such as arms, chest, back, or legs.

Avoid use on the face.

Always follow with SPF when skin is exposed to sunlight.

Price:

£59.99 for 4 x single use, oversized body treatment

towelettes

£54.99 for subscription

Launched Date: 15th August 2025

www.thecosmeticconsult.co.uk

Also available on Amazon & Look Fantastic Stores

About THE FOUNDER:

Cosmetic Consult Skin was founded by Ashley Stobart, a

skincare

expert

and

entrepreneur

dedicated

developing innovative, results-driven solutions for real

skin concerns. After 15 years of industry experience and

hands-on product testing.

Ashley created Miracle Skin Transformation Pads, a

breakthrough at-home treatment designed to deliver

professional-grade results.

Her mission is simple: to empower individuals with high-

performance skincare that restores confidence and

enhances natural beauty. In addition to her expertise and

beauty venture’s, Ashley co-hosts the popular Nip Tuck

podcast, where she shares candid insights into beauty

and aesthetics, solidifying her reputation as a trusted

voice in the industry.

For media inquiries, product samples, or interviews with Ashley

Stobart, please contact: sarah@swcomms.me

Follow Cosmetic Consult on social media:

@cosmeticconsultofficial / www.thecosmeticconsult.co.uk

THE INVISIBLE MARKETING

LEAK IN YOUR BUSINESS.

Why Social Alone Isn’t Enough.

Don’t get me wrong, social media

still matters.

It builds trust, shows your craft, and

keeps your regulars engaged.

But here’s the truth no one’s saying

out loud: when it comes to new

clients, social media is the long road.

Google is the fast lane.

The numbers don’t lie:

Quick Fixes You Can Steal Today.

The good news? You don’t need a £30k

machine or a viral Reel to start fixing

this.

Here are three steps you can do right

now:

Update your services, write them the

way your clients actually search

(“anti-wrinkle injections” not just

“consultation”).

Upload fresh photos, Google profiles

with images get 42% more clicks.

Collect reviews, and reply to them.

Reviews don’t just build trust; they

push you higher in local search.

88% of people who search for a

local business visit within 24

hours.

76% of local searches end in a

booking or purchase.

Over 50% of beauty bookings

now start with a Google search.

Do just these three and you’ll already

start seeing more clicks, calls, and

bookings. Who We Are & How We

Help.

At Beauty Business Marketing Co.,

we help UK salons, spas, and clinics

turn their Google profiles into 24/7

booking machines. We’re the UK’s

only marketing specialist focused

exclusively on Google Business

Profiles for the beauty industry.

That means we don’t just “claim”

your profile, we optimise, update,

and manage it so it actually drives

bookings. By blending local SEO

expertise with beauty industry

know-how, we make sure your

salon gets found first, stands

out from competitors, and

converts searches into paying

clients.

Because in today’s market, ‘being

seen’ isn’t optional, it’s the

difference between an empty diary

and a fully booked business.

That’s not vanity metrics.

That’s money walking through

your door.

The Silent Saboteur in Your

Business

Think of your Google profile as your

shop window.

Would you let your real window sit

dusty, half-empty, or covered in old

posters from 2019?

Because that’s exactly what’s

happening when your Google profile

is:

Missing services or treatment

names

Using outdated photos

Showing wrong opening hours

Ignoring client reviews

It’s not that your business isn’t good

enough. It’s that your visibility is

letting you down.

And if your salon isn’t showing up? She’s booking

your competitor instead.

Your next client isn’t scrolling Instagram.

She’s Googling ‘dermaplaning near me.’

“Over 50% of

beauty

bookings now

start with a

Google

search.”