OCTOBER ISSUE

Autumn

BEAUTY

RELOADED

N A T I O N A L

beauty

SPONSORED BY:

OCTOBER ISSUE

VOLUME

#12

The Trends You’ll

See Everywhere

This Season

This Autumn’s

Statement Looks

NATIONAL

BEAUTY LIVE

BLACK FRIDAY

SPEACIAL

Dear Readers,

As we step into autumn,

there’s something magical

about

the

way

beauty

transforms with the seasons.

The light softens, the colours

deepen, and our routines

shift to match the rhythm of

colder

days.

October

always a favourite month for

us here at National Beauty

Magazine—a time when the

industry

thrives

with

creativity,

launches,

and

inspiration.

EDITOR-IN-CHIEF

J.F

FROM THE EDITOR...

In this issue, we dive into the trends you’ll be seeing everywhere this

season, explore bold autumn statements in fashion and beauty, and

share rituals designed to protect and restore your skin as the

temperature drops.

At National Beauty Magazine, our mission is to celebrate the voices,

innovations, and resilience of this ever-evolving industry. From

established brands making headlines to independent businesses carving

out their own space, each story in this issue reflects the passion and

progress that makes beauty such a powerful community to be part of.

Whether you’re an industry professional, a brand founder, or simply a

beauty lover, I hope this issue feels like both a source of knowledge and a

spark of inspiration. And as always, thank you for being on this journey

with us—we wouldn’t be here without our readers, NBG community, and

contributors who continue to bring these pages to life.

So grab your pumpkin-spiced latte, curl up with your copy, and enjoy

everything this October edition has to offer.

With excitement and admiration,

OCTOBER

ISSUE

The‌

N A T I O N A L B E A U T Y M A G A Z I N E

TABLE OF CONTENTS...

V O L U M E 1 2

B Y N A T I O N A L B E A U T Y M A G A Z I N E

JODY RILEY

EXCLUSIVE

INTERVIEW

JODY RILEY

EXCLUSIVE

INTERVIEW

SORELLE

AESTHETICS

SORELLE

AESTHETICS

CHARLOTTE

TILBURY’s

LATEST

LAUNCH

CHARLOTTE

TILBURY’s

LATEST

LAUNCH

REVIVE

ACTIVE

REVIVE

ACTIVE

FENTY

BEAUTY ×

BOOTS

FENTY

BEAUTY ×

BOOTS

The Trends

You’ll See

Everywhere

This

Season

The Trends

You’ll See

Everywhere

This

Season

IS BEAUTY

BECOMING

GENDERLE

SS?

Youth

Revisited

Youth

Revisited

ELEMIS

EXPANDS

INTO

WELLNESS

ELEMIS

EXPANDS

INTO

WELLNESS

Tiktok

Trends

Tiktok

Trends

NATIONAL

BEAUTY

ACCREDI-

TATION

NATIONAL

BEAUTY

ACCREDI-

TATION

CAN

SUPPLE-

MENTS

REALLY

IMPROVE

SKIN?

Piercings

and

Aesthetics by

Tiffany

Piercings

and

Aesthetics by

Tiffany

National

Beauty

Awards UK

22 23

NATIONAL

BEAUTY

LIVE

From

Client to

Qualified

From

Client to

Qualified

WELLNESS

TRENDS

FOR

WINTER

2025

Cliquesy UK

THE STORY BEHIND THE BRAND

SORELLE AESTHETICS, BIRMINGHAM’S AWARD-WINNING SKIN

CLINIC

Where Science, Luxury &

Skin Transformation Meet

Nestledin Birmingham, West Midlands,Sorelle

Aesthetics has become a multi-award-winning

destination for women seeking results-driven,

non-invasive skin treatments.

Founded by Donna Bowen, an Advanced

Aesthetic Practitioner and Skin Specialist,

the clinic has earned a reputation for

combining clinical expertise with a warm,

boutique experience that empowers women

to feel confident in their skin at every age.

Donna’s passion for skin healthrepair,

and

stimulate

collagen

was born from a belief that production. Clients describe it as women

deserve more than the ultimate “reset button” for quick fixes and

false promises. tired, ageing, or lacklustre skin.

With a career dedicated to

Reduces fine lines and wrinkles

Improves texture, tone, and

pore size

Boosts radiance and long-

lasting hydration

Stimulates natural collagen and

tissue repair

advanced

developed The Skin Confidence

aesthetics,

she

Method™

framework designed to restore

radiance and youthfulness in a

natural, long-lasting way.

—

her

signature

@sorelleskinclinic_birmingham

What sets the clinic apart is its client-

centred ethos: every appointment is

designed not only to transform skin but to

educate and empower women to love and

maintain their results long-term.

Her

approach

goes

beyond

surface results: every treatment

plan is personalised, rooted in

science,

and

delivered

with

uncompromising care. It’s this

dedication that has made Sorelle

Aesthetics a name synonymous

with skin transformation across

the UK. The clinic’s most talked-

about innovation, The Luminous

Facial,

blends

Dermapen

microneedling

with

marine

derived Polynucleotides (PDRN)

to deeply rejuvenate

It’s no surprise this treatment has

quickly become a client favourite

and one of the clinic’s best-selling

services.

Sorelle Aesthetics is proud to hold

multiple accolades, including:

🏆 Best Business Branding Award

🏆 Best Skincare Clinic

🏆 Skin Transformation of the Year

🏆 National Top 10 Winner 2024

💎 Diamond Partner – Fusion

Skincare

For women seeking natural

rejuvenation without invasive

procedures, Sorelle Aesthetics is

the clinic to watch in 2025 and

beyond

A VIRTUAL HUB OF BEAUTY

INNOVATION

NATIONAL BEAUTY LIVE:

BLACK FRIDAY SPECIAL

WHY IT MATTERS

his November, the National Beauty Group is proud to launch a

brand-new event designed to bring together beauty lovers, professionals,

and brands in one dynamic space: National Beauty Live – Black Friday

Special.

Unlike a traditional show, this edition will take place entirely online, with

the main hub hosted directly on our website. From the comfort of their

own homes, visitors will have full access to an interactive, content-rich

platform showcasing exhibitors, speakers, and exclusive offers.

The National Beauty Live hub will be the central landing page where

attendees can explore the entire event. It will include:

Exhibitor Showcase: A pre-recorded area where participating

brands can present short videos — from product demos and training

introductions to behind-the-scenes glimpses. Each exhibitor will

also have a dedicated write-up, special Black Friday offers, and

direct links for easy access.

Event Schedule: A clear timetable outlining live sessions throughout

the day, featuring Instagram Lives, guest speaker sessions (via

Zoom, IG Live, or YouTube Live), and timed launches or discounts.

Exclusive Black Friday Deals: Spotlight promotions and discounts,

only available through the event hub.

Live Energy Meets Professional Delivery

While the event hub remains the core of the show, Instagram Lives and guest speaker sessions will add bursts of real-time

engagement and interaction. Exhibitors and guest speakers have the flexibility to choose how they want to connect — whether

that’s via Instagram, YouTube, or Zoom — ensuring a mix of energy and professionalism.

Driving Engagement and Visibility

National Beauty Live will be promoted through:

📩 Email marketing to our subscriber list

📱 Social media campaigns driving direct traffic

📝 Lead capture forms built into the website to help exhibitors grow

their own audiences

This ensures not only strong visitor turnout but also measurable brand impact, making the Black Friday edition a win-win for both

attendees and exhibitors.

With the rise of online-first shopping, National Beauty Live – Black

Friday Special offers the perfect fusion of a beauty showcase and

the excitement of Black Friday deals.

It gives exhibitors a stage to shine while making it easier than ever

for visitors to discover, learn, and shop from top beauty brands.

This is more than a show — it’s an interactive, shoppable beauty

experience tailored to today’s digital audience.

National Beauty Group

@nationalbeautygroup

CHARLOTTE TILBURY’S

LATEST LAUNCH‌

N E W M A G I C W A T E R C R E A M

What Makes the New

Magic Water Cream a

Must-Have?

hen Charlotte Tilbury introduced Magic Water

Cream, the beauty world took notice — and for good

reason. This isn’t just another moisturiser; it’s a fresh

twist on a cult-favourite formula designed to meet the

demands of modern skin. Here’s why this launch is

creating serious buzz, who’s stocking it in the UK, and

what early users are saying.

Innovation in Every Drop

Charlotte’s Magic Water Cream is a lightweight gel-

cream hybrid that harnesses what the brand calls

Water-Locking Fusion Technology — a system meant to

deeply hydrate while feeling weightless on the skin.

According to John Lewis’ “Tried & Tested” review, the

product claims dramatic performance metrics: pores

appear reduced by 54% in 28 seconds, redness is

visibly diminished after 4 weeks, and skin tone looks

more even almost immediately.

Key ingredients include hydrating actives like beta-

glucan, niacinamide, peptides, and the brand’s own

Hydagen™ — all aiming to restore moisture, refine

texture, and promote a supple, glowing finish without

heaviness.

Because it’s fragrance-free and gel-textured, the Magic

Water Cream is a versatile pick — especially for those

who love the hydration boost of Charlotte Tilbury’s

original Magic Cream, but want something more

breathable for everyday wear.

Where to Get It in the UK

For those wanting to test or buy this new launch,

Charlotte Tilbury has ensured strong UK availability. It

can already be found at major stockists including:

John Lewis & Partners — featuring “Tried & Tested”

showcases.

Space NK — where the product was put through

trials and shared via editorial content.

Cult Beauty — listing the product and showing user

reviews praising its hydration and glow-enhancing

effects.

Sephora UK — also carrying it, with descriptions

highlighting its lightweight, glow-giving texture.

Because Charlotte Tilbury’s own official e-commerce

channel also supports UK shipping, fans of the brand

get both digital and in-store access to Magic Water

Cream.

What Early Users Are Saying

Early reviews and trials have been overwhelmingly

positive. John Lewis’ “Tried & Tested” editors praised

its ability to blur pores, balance redness, and smooth

texture — all while layering beautifully under makeup.

Beauty bloggers report that on dry or dehydrated

skin, the cream feels cooling and refreshing yet

nourishing. One reviewer noted the transformation:

“It leaves my skin looking dewy, healthy… gives you

that glass skin look that normally takes a slew of

products to achieve.”

Contrast that with the original Magic Cream’s richer,

denser feel, and it’s clear Magic Water Cream is

designed to satisfy that many consumers’ preference

for a lighter daily hydrating step.

Final Thoughts

Magic Water Cream stands out because it delivers

serious hydration without heaviness — combining

Charlotte Tilbury’s signature performance ethos with

modern skin needs. With broad UK availability,

glowing early feedback, and smart formulation

tweaks, this launch feels both familiar and entirely

new.

REVIVE ACTIVE

The‌

C O L L A G E N C O M L E X

The Supplement Revolution:

evive Active are Ireland's No.1 Vitamin & Dietary

Revive Active

Collagen Complex

Supplement company. Their range of award-winning

supplements support people through all life stages from

kid’s health to the menopause, joint care to beauty.

Customers can choose from their Super Supplement

range – all-in-one powder, multi-nutrient formulas that

have been scientifically formulated with pure, premium

nutrients. Simply add water for a flavour sensation! Or,

for targeted support such as sleep, relaxation or

cognitive function, their capsule collection is available.

All of Revive Active’s products are gluten-free, free from

additives and preservatives, suitable for diabetics and

halal certified.

Move Over Beauty

Complex, There’s a

New Collagen In Town

Beauty Complex has been Revive

Active’s highly effective Collagen

product for the past 5 years,

winning numerous awards from

consumers

and the trade including the Marie Claire Skin Award for

Best Collagen Supplement. It has been recognised as a

must-have product by the editors of Get The Gloss and

many more. But now there’s a new Collagen in town, and

it’s even bigger and better!

Collagen Complex from Revive Active launched on

National Collagen Day, 24 September 2025, and has

already been in high demand with consumers and

retailers

ordering

droves.

Collagen

Complex

incorporates 10 active ingredients to help plump,

protect and replenish skin, hair and nail health. Not only

does it provide the essential vitamins and minerals

needed to help the body produce natural collagen

effectively.

Collagen Complex also delivers high therapeutic doses of

premium ingredients to actively replenish: a massive

8500mg of Marine Collagen, 200mg of Hyaluronic Acid,

Biotin, Vitamin C, Vitamin E, Vitamin B5, Niacin, Copper,

Selenium and Zinc.

Collagen Complex is in powder form to ensure high

bioavailability into the body, maximising benefits from

the synergistic formula. Simply mix with 250ml – 300ml

of water to create an orange & pineapple collagen drink.

Each box provides 30 sachets, a full month’s supply.

Hermetically sealed, pre-measured sachets ensure the

active ingredients stay as fresh and potent as the day

they were packed.

At only £49.95 for a month’s supply, Collagen Complex

offers outstanding value for money – pure, potent doses

of premium ingredients at an affordable price.

Exclusive Offer

Revive Active is extending an offer especially for

National Beauty readers:

Try

Collagen

Complex

for

yourself.

Visit

reviveactive.com and use code NAT7 at checkout to

get £7 off NEW Collagen Complex.

Terms: £7 off Collagen Complex is valid when applying

code NAT7 at checkout and is valid until 31 December

2025 or whilst promotional stocks last. Strictly one use

per customer. The promotion is not valid on subscription

offers. Revive Active reserves the right to amend or

withdraw this offer without further notice.

Contact: sales-uk@reviveactive.com

Website: reviveactive.com

Instagram: @reviveactive_uk | Facebook: reviveactiveuk | TikTok: reviveactive

CEO OF NATIONAL BEAUTY GROUP,

NATIONAL BEAUTY AWARDS &

CLIQUESY

Jody Riley

Exclusive Interview

1.Seventeen years in the beauty industry is amazing! What first inspired you to start your journey in

beauty?

“Honestly, it was a love for transformation not just how people look, but how they feel. From the very

start, I was fascinated by the confidence boost a simple treatment could give someone. I loved that

beauty was both creative and empowering, and I knew I wanted to be part of that journey for

others.”

2. Running NBG, NBA, and Cliquesy must keep you busy, what’s your favorite part of your job?

“I’d say it’s watching ideas turn into real, impactful platforms. Whether it’s seeing a brand gain

visibility through one of our shows, or helping a trainer get accredited and grow their academy, I

genuinely love creating spaces that support others in the industry. That’s what keeps me going.”

3. You’re also a mom of three. How do you manage to balance family life and business life?

“It’s not always perfect, but I’ve learned to be present where I am. When I’m with my kids, I try to give

them all of me. And when I’m working, I’m focused and structured. It takes a lot of planning, a great

support system, and a lot of coffee but I wouldn’t have it any other way.”

4. What’s one piece of advice you’d give to someone starting out in the beauty industry today?

“Don’t just focus on the skill, focus on the brand you’re building. There’s so much opportunity in

beauty, but to stand out, you need more than talent. Build trust, be consistent, keep learning, and

don’t be afraid to show up online your presence is your power.”

5. When you look ahead, what excites you most about the future of the beauty industry?

“The shift toward inclusivity, innovation, and education. Beauty is no longer one-size-fits-all it’s

diverse, digital, and full of opportunity. I’m especially excited about how virtual platforms (like NB

Live!) and accreditation are opening new doors for professionals to grow, connect, and build real

businesses on their own terms.”

The Trends You’ll See

Everywhere This Season

his season, beauty goes beyond a swipe of lipstick or

a flawless complexion. It’s about the way we dress,

the rituals we keep, and the overall energy we bring

into a room. Autumn 2025 is shaping up to be a

season of balance: looks that feel effortless yet

intentional, routines that nurture as much as they

style, and statements that merge beauty, fashion,

and wellness into one cohesive lifestyle.

The Power of Polished Skin

While makeup artistry evolves, radiant skin remains

the foundation. The shift is towards “skin-first”

beauty, with treatments like skin silking, hydrating

facials,

and

at-home

LED

masks

dominating

conversations. A luminous, healthy glow is becoming

the universal accessory—whether paired with bold

colour or natural minimalism.

Fashion That Frames Beauty

Autumn wardrobes are dialling into textures and

layering that enhance personal style. Expect

oversized blazers paired with sculpted brows,

chunky knitwear complementing deep garnet lips,

and soft neutral palettes echoing natural makeup.

The interplay between fashion and beauty has never

been tighter—each one amplifies the other.

Wellness as a Beauty Essential

The line between beauty and wellness continues to

blur. Cold plunges, functional supplements, and

sleep rituals are shaping how people look and feel.

From adaptogenic teas to collagen powders, the

beauty conversation isn’t only about what’s on your

skin, but what’s in your routine.

Hair with Personality

Hair this season is going big on personality. Glossy

blowouts are back, sitting alongside spiky updos,

soft waves, and playful accessories like bows and

headbands. Just like brows or lips, hair is being

treated as a defining feature—styled to express

individuality rather than simply to “look done.”

Nails as Storytelling

Nail artistry continues to grow as one of the most

expressive trends. From moody autumnal tones to

reflective foils and editorial textures, nails are more

than a detail—they’re a conversation starter.

Whether minimal or maximal, nails tell part of the

season’s style story.

This season isn’t just about following trends—it’s

about weaving beauty, fashion, and wellness into a

seamless expression of self.

IS BEAUTY BECOMING GENDERLESS?

Expression Over

Expectation

How UK Brands Are Breaking the

Binary

The beauty aisle is changing. What

used to read “for him” and “for her”

is vanishing from shelves, replaced

by labels that whisper a far more

inclusive

message:

beauty

for

everyone. Across the UK, brands are

rethinking how they create, market,

and present skincare, makeup, and

fragrances—shifting

toward

genderless philosophy that blurs the

old

boundaries

and

invites

all

identities to the party.

The New Neutral: Skincare Without

Labels

One

the

clearest

trends

genderless beauty is in skincare.

Brands

are

dropping

masculine/feminine

divisions

and

instead focusing on skin needs—

hydration, barrier repair, brightening

—regardless of gender.

According to Cosmetics Business,

more beauty brands are adopting

open, gender-neutral marketing and

packaging to appeal to a wider range

of buyers.

Think minimalist containers, muted

colour palettes, and product names

that promise results—not affiliations.

This shift reflects what many in the

industry believe: that men and

women have essentially the same

skin and that formulas should be

judged on efficacy, not gendered

branding.

Makeup is no longer just a “female”

domain. Brands like Fluide, which

markets

itself

“makeup

for

everyone,” are designing products

with no gendered language or boxed

expectations. Their inclusive mission

is baked into their packaging and

product philosophy.

Meanwhile, co-ed fragrance lines are

gaining traction. Perfumes are being

marketed as unisex or universal by

default—not special editions.

The narrative is shifting: scents are

less about gender and more about

mood,

memory,

and

personal

preference.

One brand especially in the spotlight:

Pleasing,

Harry

Styles’s

lifestyle/beauty label, launched with

a unisex approach from the start.

Why UK Brands Are Leading the

Change

The UK beauty market is fertile

ground for genderless shifts. With

consumer demand for inclusivity

rising—and

younger

generations

rejecting rigid identity norms—a bold

re-think is not just trending, it’s

necessary.

Key forces at play:

Consumer expectation: Gen Z and

Millennials are pushing brands to

loosen the rules and let people

express themselves more freely.

Retail

pressure:

High

street

beauty retailers must modernize

or be left behind. Gender-specific

counters feel outdated.

Sustainability

minimalism:

Genderless packaging tends to be

simpler,

universal,

and

easier to scale.

Marketing authenticity: Brands

that

emphasize

identity-fluid

messaging are gaining loyalty—

and differentiation.

Beauty is evolving. In this new era, labels that point to identity are giving way to choices driven by expression,

confidence, and authenticity. The question isn’t who beauty is for anymore—it’s who you want beauty to be for you.

Youth Revisited – Bloods

Today, Results Tomorrow

outh Revisited is an independent, family-run health and wellness company

that’s changing the way people understand their bodies. Founded in 2017,

they specialise in advanced blood testing to check key health markers,

hormones, and vitamin levels — giving clients a true picture of what’s

happening inside.

Their mission is clear: to make

health insights simple, fast, and

reliable. With one of the largest

phlebotomy teams in the UK, Youth

Revisited is trusted nationwide,

serving

both

individuals

and

professionals. Results are powered

by clear AI-driven explanations, so

whether the focus is optimising

supplements, balancing hormones,

or boosting overall wellbeing, the

answers come back easy to read

and quick to action — often the

same day samples are received.

Beyond supporting individuals, the

company has created a thriving

network of affiliates and business

partners. Hundreds of practitioners

use Youth Revisited’s services to

generate profit and add value to their

own businesses.

With unique discount codes or by

selling tests directly, partners benefit

from two income streams — the tests

themselves

and

the

follow-on

treatments their clients will need

after seeing results.

New Launch: The Health

Optimisation Test

Youth

Revisited

has

unveiled

comprehensive new test designed to

provide an MOT of the body. This all-

in-one package measures markers

such as Vitamin D, B12, cholesterol,

thyroid, stress hormones, kidney and

liver function, and a full hormone

profile. The test highlights hormone

imbalances, nutrient deficiencies, and

provides

tailored

insights

into

metabolism and diet. For a limited

time, it’s available at 20% off with

code NBG20.

Product Highlights

Health Optimisation Test – A

complete MOT for all health

markers.

Competitive Athlete Test –

Designed for athletes and fitness

enthusiasts.

Ultimate Beauty Test – Insights

into skin, hair, energy and vitamin

biomarkers.

Female

Hormones

Test

–

snapshot of hormones connected

to mood, energy, and fertility.

Youth

Revisited’s

philosophy

simple:

science

shouldn’t

intimidating.

Their

streamlined

service turns lab data into clear,

actionable

guidance

that

helps

people feel energised, radiant, and

confident from the inside out.

Website: youth-revisited.co.uk

Instagram: @youth.revisited

ELEMIS EXPANDS

INTO WELLNESS:

INSIDE THE NEW SUPERFOOD-INFUSED SPA TREATMENTS

n recent years, the beauty world has shifted: skincare brands no longer rest on the promise of topical results alone.

Wellness has inserted itself firmly into the narrative. And Elemis—already a stalwart in luxury British

skincare—has begun leaning into this shift with new spa treatments infused with superfood actives and

holistic philosophy. The move isn’t just timely—it positions Elemis at the intersection where beauty meets

wellness, especially in the evolving UK spa market.

From Skincare Legend to Spa Innovator

Elemis has long stood out for its clean, performance-driven formulations and strong spa heritage. The

brand already partners with over 900 UK spas and salons, integrating treatment delivery, product retailing,

and therapist training under one umbrella. Their “House of Elemis” flagship spa in Mayfair remains a

touchstone—where science, luxury, and ritual converge. Now, they’re expanding the narrative: treatments

that don’t just treat skin from the surface, but embrace wellness from within.

These new spa rituals blend Elemis’s signature botanical and superfood ingredients—nutrient-rich algae,

plant extracts, fermented actives—with advanced technologies and holistic elements. Think skin-

nourishing masks, detoxifying wraps, and infusion-based therapies designed to stimulate not only skin but

senses, circulation, and internal balance.

Why It Matters in the UK Spa Scene

The UK spa scene is flourishing in tandem with wellness culture. High-end spas are reimagining menus to

integrate wellness elements—detox rituals, stress relief modalities, sound therapy, plant-based

ingredients, and more. In this climate, a brand like Elemis that bridges strict skincare science and holistic

wellness treatments gains a significant edge.

By offering superfood-infused spa services, Elemis taps into multiple dynamics:

Differentiation: Spas offering Elemis’ new rituals can stand out in a crowded market.

Extended experience: Clients drawn to wellness are likely to extend time in the spa, sample retail

products, and return for integrated routines.

Brand alignment: Elemis’s reputation for science-backed luxury provides credibility when adding

wellness components—it's not a pivot into untested territory, but an evolution.

Early Signals & Market Potential

Though the full rollout of these superfood-infused treatments is still unfolding, Elemis’s track record of spa

innovation gives reason for optimism. Their BIOTEC platform, training infrastructure, and deep presence in

UK spas form the scaffolding for this expansion.

Meanwhile, the spa products market worldwide is projected to grow strongly—rising to USD 184.5 billion by

2033 at a CAGR of 6.5%.

That kind of growth supports investment in new spa treatments that combine technology, active

ingredients, and wellness philosophy.

What to Watch

Which spas in the UK will adopt these new rituals first?

How consumers respond—whether they embrace the wellness narrative, or keep expecting strong

efficacy.

The balance between sensory elements (aroma, touch, ambient features) and hard results (brightening,

hydration, detox).

How these rituals translate into at-home retail—will superfood-infused versions land in cleansers,

serums, or supplements?

With this move, Elemis is doing more than introducing new spa treatments—it’s signaling their belief that

beauty and wellness are inseparable. In the UK’s competitive spa space, that may just be the leap that

keeps them ahead.

FENTY BEAUTY × BOOTS UK:

What This Means for High Street Beauty

hen Rihanna’s Fenty Beauty partnered with Boots UK,

it wasn’t just another brand launch—it marked a turning

point for high street beauty in the UK. From setting new

standards

inclusivity

transforming

how

mainstream retailers curate their beauty spaces, this

collaboration has ripple effects that go well beyond

shelves.

Fenty’s presence in Boots brings designer-level

positioning to a mass audience. Boots already has an

extensive nationwide reach, and by welcoming Fenty

into its doors and digital store, it amplifies visibility for

premium and cult beauty in everyday retail settings.

This elevates Boots beyond a pharmacy-beauty hybrid

and cements it as a destination where aspirational

beauty can be owned by all.

Boots first launched Fenty Beauty in 2019, making it

available in selected stores and online. The move was

part of Boots’ ambition to reinvent its beauty offering

and upgrade the in-store experience, replacing dated

counters with discovery zones, live demos, and curated

brand integrations.

Shifting the High Street Landscape

Democratization of premium beauty. Fenty’s appeal lies in high-performance formulas that span a wide range of

skin tones and needs. Bringing that into Boots helps erode the barrier between luxury and accessibility—

consumers no longer need to venture into department stores or specialist retailers to experience trends once

deemed exclusive.

Experience-led retail evolution. High street stores must now compete with e-commerce on more than price. The

Fenty × Boots partnership pushes Boots to lean harder into immersive beauty experiences: tester walls, staff

education, in-store events, and social content that turns browsing into an event.

Increased pressure on smaller brands. For indie and mid-tier UK beauty labels, this signals rising competition on

price, positioning, and shelf real estate. Retail buyers may now benchmark emerging brands against high-

performing global names like Fenty, so niche brands will need to double down on storytelling, uniqueness, and

community engagement.

What to Watch Next

Expansion into more Boots locations. Fenty started in

selected stores and online. As Boots refits its beauty

halls, expect Fenty to become more ubiquitous across

the UK.

Collaborative activations. Look for Boots / Fenty co-

branded events, pop-ups, influencer campaigns, and

exclusive offerings only available in Boots.

Influence on retail renovations. Other high street

beauty segments will feel the pressure to modernize—

more experiential concepts, flexible layouts, and brand

zones may become the norm.

ELEVATING STANDARDS:

INSIDE NATIONAL BEAUTY ACCREDITATION

ecognizing the crucial role that training plays in

shaping industry excellence, National Beauty Group

has launched its Accredited Training Programme to

raise the bar in beauty standards while spotlighting

trusted professionals across the UK.

This accreditation serves as a seal of quality—

highlighting training businesses that demonstrate

robust expertise, ethical practices, and consistently

positive feedback from students. It’s not just about

technique; it’s about professionalism, safety, and a

deep commitment to nurturing lasting careers in

beauty.

National Beauty Group listings offer accredited

businesses visibility through our website and

platform-wide promotions—helping eager learners

connect with reputable educators they can trust.

Accredited Spotlight:

This Month’s Featured Businesses

House of BB – Fine Line Tattoo

Specialists in precision and artistry, House of BB

offers expert training in fine line tattooing.

Accredited for their focus on control, detail, and

creativity, they ensure students leave with both

confidence and skill.

Piercings and Aesthetics by Tiffany - Piercings

As a dual-focused training hub, Tiffany’s clinic is

known for exceptional piercing. Their accreditation

reflects years of trusted service and high student

satisfaction, making them a go-to for aspiring

piercing and beauty professionals.

Snow White Aesthetics – Aesthetics Training

Snow White Aesthetics brings refined technique and

ethical training to the table. Accredited for

delivering comprehensive aesthetics education—

from foundational skincare to advanced treatments

—they continue to produce confident, client-

centred practitioners.

Each has earned their place in the spotlight through

excellence and integrity in teaching.

If you’re looking to kickstart or elevate your career,

these accredited providers are a perfect place to

begin. Let their expertise—and their National Beauty

stamp of approval—be your guide.

Ready to grow your training business?

Email: info@nationalbeauty.uk

Website: www.training.nationalbeautygroup.com/

Instagram: @nationalbeautygroup

Facebook: National Beauty Group

LinkedIn: National Beauty Group

CAN SUPPLEMENTS

REALLY IMPROVE

SKIN?

What UK Experts Are Saying

The beauty industry has always promised glowing, youthful

skin—but in recent years, the conversation has moved

beyond serums and moisturisers. Now, the question is: can

what you swallow be just as powerful as what you apply?

From collagen sachets to vitamin-rich capsules, beauty

supplements have quickly become a staple on UK shelves.

But do they actually work, or is it all clever marketing?

The Rise of Beauty-from-Within

In the UK alone, the nutricosmetics market is booming.

Walk into Boots, Holland & Barrett, or even luxury beauty

halls, and you’ll find supplements promising everything

from plumper skin to stronger nails.

The trend reflects a growing shift: beauty is no longer just

about the products you put on your face, but also about

nourishing your body from within.

Social media has accelerated the hype. TikTok creators

swear by marine collagen powders, while wellness

influencers praise the glow they get from skin-focused

vitamins. But as consumers become more wellness-savvy,

they’re also asking tougher questions: where’s the science?

What the Experts Say

Dermatologists and nutritionists across the UK have mixed

—but increasingly optimistic—opinions.

Collagen: Studies suggest hydrolysed marine collagen

can improve skin elasticity and hydration when taken

consistently for 8–12 weeks. Dr. Sophie Shotter, a

leading

aesthetics

doctor,

notes

that

“collagen

peptides show promising evidence, especially in

women over 30, when natural collagen production

starts to decline.”

Vitamins & Minerals: Vitamin C, zinc, and selenium

are scientifically proven to support skin health,

but experts emphasise they should complement,

not replace, a balanced diet.

Biotin & Hair/Skin Supplements: While widely

popular, dermatologists point out that only those

deficient in biotin truly see dramatic results.

Probiotics: The gut-skin axis is gaining attention,

with

some

nutritionists

claiming

that

addressing gut health can reduce acne and

inflammation.

Still,

experts

caution

against

miracle

claims.

“Supplements should be viewed as a booster, not a

shortcut. Good skincare, sun protection, and diet

remain the foundation of healthy skin,” explains Dr.

Anjali

Mahto,

London-based

consultant

dermatologist.

The Wellness Crossover

What’s driving the popularity isn’t just beauty—it’s the

wellness revolution. Consumers are embracing holistic

routines that blend skincare, nutrition, and lifestyle.

Supplements fit neatly into that mindset, bridging the

gap between self-care and clinical results.

UK spas and clinics are now offering “inside-out”

treatments: pairing facials with collagen drinks, or

prescribing supplement plans alongside injectables.

This synergy highlights a future where beauty and

wellness are inseparable.

The Bottom Line

So, can supplements really improve skin? Yes—when

chosen wisely and paired with realistic expectations.

The science behind collagen, certain vitamins, and gut

health is promising, but results are gradual and vary

from person to person.

Think of supplements as part of a larger toolkit: they

can support your glow, but they’ll work best alongside

consistent skincare, a nutrient-rich diet, and lifestyle

choices that prioritise overall health. And perhaps the

biggest takeaway? Beauty is no longer skin-deep—it’s

skin, science, and self-care combined.