JANUARY ISSUE

BEAUTY

N A T I O N A L

VOLUME

#14

JANUARY ISSUE

NEW YEAR,

NEW PURPOSE

Exclusive

interviews

STEPPING

INTO 2026!

The Future of

Beauty Starts Now

Discover how

Valley Pharmacy

Aesthetics is raising

the standards. Read

full feature inside!

SPONSORED BY:

Dear Readers,

January always feels like a

reset — a chance to pause,

reflect, and realign before

stepping into what’s next.

In the beauty industry

especially, the new year isn’t

just about trends or launches,

it’s about intention, growth,

and showing up with purpose.

This issue of National Beauty

Magazine celebrates brands

and practitioners who are doing

exactly that. From clinics pushing boundaries in aesthetics and wellness, to

founders building businesses with integrity, education, and community at

their core — this is an issue rooted in ambition and authenticity.

As we move into 2026, we’re seeing a powerful shift. Beauty is no longer just

about results, it’s about responsibility, trust, and longevity. Clients are more

informed, brands are more conscious, and the industry is evolving in exciting

ways. That’s something worth celebrating.

Thank you to every brand featured in this issue for trusting us with your story,

and to our readers for continuing to support independent beauty businesses

across the UK. We’re proud to be part of your journey.

Here’s to a new year, new opportunities, and another chapter of growth for

our industry.

With excitement and admiration,

FROM THE EDITOR...

EDITOR-IN-CHIEF

J.F

V O L U M E 1 4

B Y N A T I O N A L B E A U T Y M A G A Z I N E

TABLE OF CONTENTS

Kerry Wilkinson

Feature &

Interview

Pretty Green

Aesthetics

M’light Artisan Spa

National Beauty

Summit 2026

Beauty Tips &

Trends for 2026

The Derma Clinic

Kent

Valley Pharmacy

Aesthetics

Sustainability With

Purpose

Med Travel Connect

Feature and

Interview

Consumer Mindset

& Culture

Taylor Wright

Aesthetics

National Beauty

The Agency

Curo Skin

Where Beauty

Meets Whole-Body

Wellness

Anna Ishak: Award-

Winning Permanent

Makeup & Areola

Tattoo Artist

Retail Expansion, Innovation &

What’s Next in the Beauty

Industry

Innovation & Tech in Beauty: The

Future Is Already Here

Beauty Product Roundups 2026:

The Editor’s Picks Shaping the

Year Ahead

A SMALL-

TOWN GIRL,

BIG

ACCOLADES,

AND A

LASTING

INFLUENCE

KERRY WILKINSON

THE MULTI AWARD WINNING CEO AND

DIRECTOR OF WILKINSON AESTHETICS

M E E T

18 Awards in 18 Months

What It Means to Be an Award-Winning Injector —

and the Quiet Balance Beyond the Clinic

Recognition, when it arrives, offers a rare moment of

stillness in an industry defined by momentum. Over

the past 18 months, I have been honoured with 18

industry awards — a milestone received with deep

gratitude, humility, and reflection. While these

accolades acknowledge technical precision and

refined

aesthetic

outcomes,

they

symbolise

something far more enduring: consistency, integrity,

and an unwavering commitment to both my craft

and the clients I am privileged to care for — many of

whom have become lifelong friends.

To be an award-winning injector is not defined by

titles or trophies. It is defined by responsibility,

passion,

and

the

collective

strength

exceptional team. The women I work alongside are

integral to every achievement; excellence is never a

solo pursuit, alongside the most supportive husband

and family.

What a year it has been. For me, aesthetics is not

merely a profession — it is an art form.

True recognition in this field is cultivated long

before submission deadlines or judging panels.

It is built quietly: during late evenings immersed

facial

anatomy,

through

continuous

professional development, meaningful peer

collaboration, and a steadfast commitment to

evidence-based practice. The aesthetic industry

evolves at pace, and excellence demands

discipline, adaptability, and humility — a

willingness to remain a student, even in

moments of success. To be entrusted with such

responsibility is a privilege I never take lightly.

Awards ceremonies serve a greater purpose

than celebration alone. They advocate for

ethical practice and elevate the standing of

medical aesthetics during a particularly fragile

period

within

our

industry.

Today,

the

landscape

increasingly

saturated

with

undertrained

injectors,

drawn

the

damaging myth of quick success and six-figure

incomes. This narrative is neither truthful nor

ethical.

Too often, training providers promise prosperity

after

minimal

instruction,

releasing

practitioners into an industry — and toward

vulnerable patients — with little more than a

certificate and misplaced

confidence. Seasoned professionals understand

the reality: true success is built over years of

investment, sacrifice, education, and resilience.

Progress is earned through hard graft, financial

reinvestment, and relentless commitment. When

approached

with

integrity,

the

rewards

are

profound — but never instant.

Sustainable success in aesthetics is neither fast

nor guaranteed. It requires extensive clinical

training, lifelong learning, emotional resilience, and

an unwavering duty of care. To frame this

profession primarily as a financial opportunity

undermines

its

seriousness

and

erodes

the

foundations of patient safety, clinical competence,

and ethical responsibility.

As demanding as this industry can be, success

without

balance

unsustainable.

For

me,

grounding life beyond the clinic is not a luxury — it

is essential.

Family is my constant. Time spent with loved ones

offers perspective and reminds me who I am

beyond my professional identity. Whether it’s

quiet moments with friends, time away in our

motorhome, or being lost in the pages of a

favourite book, these experiences replenish the

emotional energy required to care so deeply for

others.

Relaxation

intentional.

prioritise

routines that support both physical and mental

wellbeing — movement, time outdoors, and

moments of stillness where I disconnect from

devices and reconnect with myself. These rituals

allow me to return to my patients present,

focused, and inspired.

Balance is not perfection; it is boundaries. Learning

when to pause, when to decline, and when to

restore has been one of the most valuable lessons

of my career.

Beyond curated highlight reels and polished social

feeds, I am a mother of two and a wife. I am Kerry —

a playful 39-year-old with an enduring love of

travel, curiosity, and adventure. For all its

complexity, I genuinely love this industry. It allows

me to unite science, precision, and artistry in a way

that feels both purposeful and deeply fulfilling.

And yet, when the lights dim, the awards are

carefully stored away, and the heels are finally

kicked off, my most cherished ritual is disarmingly

simple. Stripping everything back — the hair, the

makeup, the gown — and returning to bed with a

perfectly brewed cup of Yorkshire tea.

that

moment,

success

feels

beautifully

uncomplicated. No titles. No applause. Just quiet

contentment, warmth, and the reminder that

behind every award-winning injector is a very real

individual who values balance, stillness, and

shared moments with their partner.

Sometimes,

that

the

most

meaningful

achievement of all — simply being Kerry, not

Wilkinson Aesthetics.

To those considering a future within medical

aesthetics: I encourage you to pursue your

ambition with integrity. Stay true to your moral

compass, invest in learning from the most

respected educators and practitioners, research

diligently, and collaborate generously. When

approached with care, patience, and purpose,

this industry offers rewards far richer than

recognition alone.

Push yourself. Refine your craft. And shine.

To book you can access the booking site on my website below:

www.wilkinsonaesthetics.com

wilkinsonaesthetics@hotmail.com

Instagram handle – @wilkinsonaesthetics

1 Mikasa street Walney, Cumbria LA143BT

01229-471145

07739669237

KERRY

‌WILKINSON

Exclusive Interview

W I L K I N S O N A E S T H E T I C S

1. EIGHTEEN AWARDS IN EIGHTEEN MONTHS —

WHAT DOES THAT MILESTONE REPRESENT TO

YOU PERSONALLY?

“It still feels overwhelming, and honestly, not

quite real. When clients ask how I feel about it, I

struggle to put the gratitude into words. It’s

deeply humbling to be recognised for the late

nights, the constant commitment to learning,

and even the days I’ve closed my own clinic to

support

other

practitioners

during

complications. I never did—and still don’t—do

this work for awards. I do it because I genuinely

love what I do. But this recognition reassures me

that I’m showing up in the right way, and that

the care, effort, and integrity behind the scenes

truly matter“

2. FOR YOU, WHAT TRULY DEFINES AN AWARD-

WINNING INJECTOR?

“For me, an award-winning injector is someone

who leads with integrity and humility, supported

by a truly well-rounded skill set. An aesthetic

practitioner shouldn’t be a one-trick pony; they

should have a broad, adaptable range of

techniques,

underpinned

deep

understanding of safety, anatomy, and facial

morphology. It’s about knowing when and how to

reach into that toolbox to create a bespoke,

thoughtful

plan

tailored

entirely

the

individual in front of you. Beyond technical skill,

they’re unapologetically authentic, inspirational

to others, and committed to being a strong

advocate for our industry.“

3. YOUR JOURNEY BEGAN IN SPECIAL FX

MAKEUP AT 16. HOW DID THAT CREATIVE

FOUNDATION SHAPE YOUR APPROACH TO

FACIAL AESTHETICS TODAY?

“Starting in special FX makeup at 16 trained my

eye long before I ever touched aesthetics. You

learn

study

faces

obsessively—bone

structure, symmetry, how light hits different

planes, and how the smallest

detail can completely change perception. In FX, the goal isn’t to mask a face, it’s to enhance or

transform it while keeping it believable. That discipline carried directly into facial aesthetics.

Today, I approach every face as a unique structure rather than a template. I think in layers,

proportions, and balance, always asking: What belongs on this face? rather than What trend am I

applying? FX also taught me restraint—knowing when to stop is just as important as knowing what

to add. Ultimately, that creative foundation shaped my philosophy: results should look intentional,

harmonious, and natural, not “done.”

4. WITH SO MANY NEW TREATMENTS ENTERING

THE MARKET, WHAT GUIDES YOUR DECISION TO

INTRODUCE AN INNOVATION INTO YOUR

CLINIC?

“With so many new treatments entering the market,

my decision to introduce an innovation into the

clinic is guided first and foremost by full regulatory

approval. Any treatment must be approved by the

appropriate authorities (FDA, CE, MHRA) and

comply

fully

with

licensing,

insurance,

and

professional requirements.

I am not someone who jumps on trends. I prefer to

observe how a new treatment performs within the

industry over time, allowing space for real-world

data, peer experience, and scientific evidence to

emerge. A solid understanding of the treatment’s

mechanism, healing process, safety profile, and

longevity of results is essential before I would

consider offering it to my clients.

While evidence and regulation are critical, I would

be lying if I said instinct and experience didn’t also

play a role. Years in this industry have taught me to

trust my professional judgement, particularly when

it comes to knowing my target audience. I listen

closely to my clients and aim to deliver treatments

that

genuinely

align

with

their

needs

and

expectations.

That said, managing expectations has become

increasingly challenging. In my opinion, around 70%

of today’s aesthetic climate is shaped by unrealistic

expectations, largely driven by social media and,

more recently, AI-generated imagery. This makes

honest consultation and patient education more

important than ever.

Finally, safety is non-negotiable. Recovery time and reversibility are crucial factors for me. If I cannot

confidently manage complications or treat an emergency situation associated with a procedure, it simply

will not be offered in my clinic.“

5. BEYOND THE CLINIC AND ACCOLADES, WHAT KEEPS YOU GROUNDED AND FULFILLED?

“Honestly, my family keeps me grounded. It’s the quiet, human moments that bring me the most fulfillment—

sitting with my favourite book series (Zodiac Academy, no judgment allowed), long walks with my three crazy

sausage dogs, and making time to slow down.

Weight training keeps me strong, both physically and mentally, so I can stay active and keep up with life as a

busy mum of two. I have a 12-year-old daughter and a 19-year-old son, and I place enormous value on

maintaining a close, bonded relationship with both of them. I make a conscious effort to be present at school

pick-up for my daughter, knowing how challenging these formative years can be for teenage girls in today’s

climate. Being there when it matters most is incredibly important to me.

My son, who has Down syndrome, keeps me constantly on my toes—and I wouldn’t have it any other way. He

brings joy, perspective, and a reminder of what truly matters.

For my own wellbeing, date nights with my husband and coffee catch-ups with my girls are non-negotiables.

Balance and fulfillment are essential to me—life is far too short, and I want to be fully present for the people

and moments that matter most.“

WEBSITE: WWW.WILKINSONAESTHETICS.COM

A TRUSTED PHARMACY SUPPORTING

THE UK AESTHETIC INDUSTRY

Valley Pharmacy Aesthetics is an independent pharmacy based in Liverpool, located at 77 Hartsbourne

Avenue, L25 1RS. Over the past six months, the pharmacy has rapidly expanded into the aesthetics sector,

supplying practitioners with the essential products they need to run safe, compliant and successful clinics.

With a comprehensive range of aesthetic products, Valley Pharmacy Aesthetics supports practitioners with

everything from prescription-only toxins and weight loss treatments to dermal fillers and polynucleotides.

Their growing catalogue is designed to meet the practical, day-to-day needs of aesthetic professionals.

The brand was founded by Callum, a pharmacist with around six years of experience and three years

working directly within aesthetics, alongside the pharmacy’s owner, Sanjay. The idea for Valley Pharmacy

Aesthetics was born from first-hand experience. When Callum began offering aesthetic treatments within

the pharmacy, he encountered how complex and risky the ordering process could be. Navigating suppliers

felt like a minefield, with the growing presence of black-market products posing serious safety concerns.

Recognising how crucial it is for practitioners to order from a GPhC-registered pharmacy, Valley Pharmacy

Aesthetics was created to offer both peace of mind and affordability. While legitimate sourcing often

comes at a high cost, the team pride themselves on keeping prices competitive and continuously reviewing

them to make aesthetics more accessible without compromising safety or quality.

So far, the response has been overwhelmingly positive. Day by day, more practitioners and prescribers are

signing up locally, with an impressive 95% of orders coming from repeat customers — a strong indicator of

trust, reliability and satisfaction.

In exciting news, Valley Pharmacy Aesthetics is now expanding its delivery service across the UK.

Previously supplying only the local Liverpool area, the pharmacy now offers next-day delivery nationwide,

making safe and licensed aesthetic products more accessible than ever.

To welcome new customers, Valley Pharmacy Aesthetics is offering 10% off your first order when you sign

up at www.valleyaesthetics.co.uk/register using the code firstorder1.

For enquiries, they can be contacted on 0151 722 4221, and followed on Instagram at @valleypharmacyuk.

M’light artisan spa

WHERE NATURE MEETS

SCIENCE

Clean Beauty Slow Luxury Daily Self-Care

True luxury is found in slowing

down and honoring nature.

Our creations transform a daily

routine into a mindful,

restorative ritual.

Marcela, Founder of

M’light Artisan Spa

Founded: 2019, Romania.

Product Lines: full face & body skincare, hand-poured soy candles.

Awards:

▪ Global Green Beauty Awards 2025. Silver – Best vegan body

product.

▪ European Natural Beauty Awards 2025 - Excelence

Key Ingredients: botanical extracts, plant-based oils & clinically

supported actives.

Formulations: vegan, free from GMO’s, silicone, parabens, phtalates,

mineral oils or petrochemicals.

Eco-friendly packaging.

Created with a clear mission to harmonize nature’s healing power

with the precision of modern cosmetic science, M’light Artisan Spa

brings a touch of spa luxury into your daily routine. Each formula

is thoughtfully crafted to deliver visible results, sensorial delight,

and long-term skin health. Customers who value moments of calm,

intentional self-care, and gentle yet effective skincare find in our

collections a sense of connection and comfort. Complemented by

our hand-poured soy candles, simple gestures of care become

grounding, restorative rituals. Guided by a commitment to clean

beauty, our brand resonates with those seeking high-performance

formulations, vegan and cruelty-free choices, and products that

nurture both wellbeing and balance. As we reach new markets,

we’re excited to connect with customers who value authenticity,

thoughtful skincare formulation, and the quiet indulgence of high-

performance, clean beauty. With rising international interest, we’re

also exploring opportunities to bring our spa-inspired brand to the

UK through partners who share our commitment to clean beauty

and mindful luxury.

www.mlight.ro

E-mail: office@mlight.ro

Instagram: mlight_artisanspa

Whatsapp: +40 - 721 406 798

NATIONAL BEAUTY

SUMMIT 2026

EMPOWERING BEAUTY. CELEBRATING WOMEN.

On March 8th, International Women’s Day, the

UK beauty industry comes together for a day

unlike any other, the National Beauty Summit. A

celebration

innovation,

artistry,

entrepreneurship and the power of women in

business, the Summit stands as one of the first

events of its kind: a beauty show with purpose,

community and impact at its core.

Hosted by National Beauty The Agency, the

Summit is designed to bring together brands,

professionals, founders, educators, retailers and

industry visionaries for a full day of showcasing,

learning and connection. Whether you’re a

beauty founder looking to scale, a service

provider ready to grow, or an emerging brand

seeking visibility, the Summit offers a rare

opportunity

seen,

supported

and

celebrated.

Empowering Beauty. Celebrating Women.

Elevating the Industry Together.

Why the National Beauty Summit Matters?

The Summit arrives as the beauty industry

continues to evolve—where authenticity, purpose

and innovation shape the future. This event

creates space for meaningful dialogue, real

opportunities and unforgettable brand exposure.

On March 8th, we’re writing a new chapter for

beauty.

And your brand deserves to be part of it.

From dynamic exhibitor zones to business talks,

product

demonstrations,

masterclasses

and

networking sessions, the event aims to elevate

every corner of the beauty industry. And at the

heart of it all is a message rooted in unity:

Want to become an exhibitor or sponsor?

Visit: www.nationalbeautygroup.com

Follow: @nationalbeauty.uk

Questions? Email us at: info@nationalbeauty.uk

THE DERMA CLINIC KENT

THE CLINIC

TRANSFORMING

SKIN, CONFIDENCE

AND WELLBEING

The Derma Clinic Kent is a multi-award-winning,

medical-led aesthetics, health and wellness clinic

based in Canterbury, Kent. CQC registered and

proudly rated ‘Good’, the clinic is recognised for its

commitment

delivering

safe,

ethical

and

exceptional medical care at the highest standard.

With a philosophy rooted in clinically advanced

treatments

delivered

within

luxury,

calming

environment, The Derma Clinic Kent seamlessly

blends medical expertise with a holistic approach.

Every treatment is designed to help clients look and

feel confident, refreshed and naturally enhanced,

placing patient wellbeing and results at the heart of

the experience.

The clinic has recently launched its brand-new Full

Skin

Rejuvenation

treatment

using

Jovena,

innovative

technology

that

already

gaining

significant attention.

Jovena works by using targeted muscle contraction to

lift and rejuvenate the face, offering clients a non-

surgical, pain-free solution for firmer, more youthful-

looking skin. With no downtime and no discomfort,

this clinically safe and non-invasive treatment is

quickly becoming one of the clinic’s most in-demand

rejuvenation options.

Key benefits include natural facial lifting through

muscle activation, zero downtime, and a comfortable

treatment experience—making it ideal for clients

seeking visible results without invasive procedures.

The Derma Clinic Kent offers a comprehensive range

of medical-grade aesthetic and wellness treatments,

all

delivered

exclusively

qualified

medical

professionals. Services include:

Injectables: Anti-wrinkle treatments, dermal fillers

and profile balancing

Advanced

Skin

Rejuvenation:

Jovena,

microneedling, skin boosters and medical facials

Regenerative

Aesthetics:

PRP,

combination

therapies and collagen stimulation

Peels & Skin Health: Chemical peels, personalised

skin plans and medical-grade skincare

Wellness Enhancements: Vitamin injections, IV

drips and health-focused support

Each treatment is performed in a clinical yet luxurious

setting, ensuring both safety and comfort throughout

the client journey.

Designed to deliver a premium, private and relaxing

experience, The Derma Clinic Kent places strong

emphasis on natural-looking results, patient-led

consultations

and

ethical

treatment

planning.

Personalised treatment journeys are carefully created

to align with individual goals, ensuring every client

receives tailored care that prioritises both aesthetics

and wellbeing.

A N E W E R A O F I N T E N T I O N A L B E A U T Y

BEAUTY TIPS &

TRENDS FOR 2026

Beauty in 2026 is no longer about

excess. This year marks a clear

shift towards refinement, purpose,

and results that feel authentic

rather

than

overdone.

Across

skincare, aesthetics, wellness, and

branding, the industry is embracing

a more thoughtful approach — one

that values longevity, education,

and individuality.

Skin Health Takes the Lead

Healthy skin has become the ultimate beauty goal.

In 2026, glowing, resilient skin speaks louder than

heavy

makeup

dramatic

transformations.

Clients are investing in routines and treatments

that strengthen the skin barrier, improve texture,

and support long-term skin health rather than

short-term fixes.

Clinics and brands are responding with more

personalised

skincare

plans,

combining

professional treatments with homecare education.

The focus is no longer on chasing trends, but on

understanding the skin and supporting it properly

over time.

gradual enhancements are becoming the norm,

allowing results to build naturally. This approach

not only delivers better outcomes but also

strengthens trust between practitioner and client.

The Rise of Subtle Enhancement

Aesthetic treatments continue to evolve, with

subtle, balanced results now firmly in demand.

Clients want to look refreshed, not altered — and

practitioners are placing greater emphasis on

facial harmony and restraint.

Micro-dosing, tailored treatment plans, and

Longevity Over Quick Fixes

2026 is the year of preventative beauty. Younger

clients are entering clinics earlier, not to reverse

ageing, but to slow it down. Collagen-stimulating

treatments, skin maintenance, and lifestyle-led

beauty choices are shaping long-term strategies

rather than reactive solutions.

Beauty is being reframed as an ongoing journey —

one that evolves with age, lifestyle, and skin needs.

Technology Meets Simplicity

Innovation remains a key driver, but with a softer

touch. Non-invasive treatments, low-downtime

devices, and advanced skin technologies are

allowing clinics to deliver impressive results

without compromising comfort or daily life.

Clients are increasingly drawn to treatments that

fit seamlessly into busy schedules while still

offering visible, lasting improvement.

Education Becomes the New Luxury

In 2026, knowledge is power — and education is

one of the most valuable offerings in the beauty

industry. Clients are no longer impressed by

buzzwords alone; they want to understand the

treatments they’re investing in, the products

they’re using, and the professionals they’re

trusting.

Clinics and brands that take the time to educate

are standing out. Consultations are becoming more

detailed,

content

informative,

and

communication more transparent. This shift not

only improves results, but builds stronger, longer-

lasting client relationships rooted in trust.

Beauty, Wellness & Balance

Beauty and wellness are now deeply connected. In

2026, the most forward-thinking brands and clinics

are taking a holistic approach — supporting skin

health

through

sleep,

nutrition,

stress

management, and overall wellbeing.

This shift reflects a broader understanding that

confidence and beauty don’t come from aesthetics

alone, but from balance and self-care.

Authenticity in the Digital Space

Social media is changing too. Over-polished

content is giving way to education, transparency,

and real stories. Audiences are connecting with

brands that show expertise, personality, and

honesty rather than perfection.

In 2026, visibility comes from trust, not trends.

Brands With Purpose Take Centre Stage

Purpose-led brands are defining beauty in 2026.

Consumers are gravitating towards businesses that

stand

for

something

—

whether

that’s

sustainability,

inclusivity,

ethical

practice,

community impact.

It’s no longer just about what a brand sells, but

why it exists. Brands that communicate their story,

values, and mission clearly are creating deeper

connections and long-term loyalty. In a crowded

market, purpose has become the differentiator.

The Beauty Industry Grows Up

it’s clear that beauty is becoming more intentional,

ethical, and informed. This year is about raising

standards, embracing innovation thoughtfully, and

helping clients feel confident in their own skin —

not chasing unrealistic ideals.

2026 isn’t louder. It’s smarter, calmer, and more

considered — and the industry is better for it.

PRETTY GREEN AESTHETICS

WHERE EXPERTISE MEETS

PERSONALISED CARE

Kate is the founder and face behind Pretty Green

Aesthetics, a trusted aesthetics brand based in the

Telford area of Shropshire. Working from her private

home salon, Kate has created a calm, spacious and

discreet environment situated within her home

grounds, allowing clients to enjoy treatments in

complete privacy and comfort.

One of the defining aspects of Pretty Green

Aesthetics is Kate’s commitment to offering a 1-to-1

service wherever possible. This approach ensures

every client feels relaxed, listened to and cared for,

while also maintaining the highest standards of

confidentiality — something her clients truly value.

Kate is a Level 5 Advanced Aesthetics Practitioner

and works full-time within the industry. With over five

years of experience, she has built a loyal client base

who she describes as “family.” This genuine care is

reflected in her glowing reviews, where clients

consistently praise not only her results, but also her

warm, attentive approach.

Believing that excellence comes from education, Kate has trained with some

of the best professionals in the aesthetics industry. She lives by the

philosophy that to be the best, you must learn from the best — and this

dedication has led her to complete over 10 masterclasses, continuously

upskilling to stay ahead of trends and advancements.

While Kate offers a wide range of treatments, injectables remain her true

passion. Lip fillers are at the heart of her work, with a particular specialism in

lip correction — an area requiring both technical expertise and an artistic

eye. She is also trained in lip blush, another treatment she loves offering to

enhance natural beauty.

Above all, Kate finds the most joy in seeing the confidence and happiness on

her clients’ faces after treatment. Her love for what she does shines through

in every appointment, and it’s clear that Pretty Green Aesthetics is built on

trust, skill and genuine connection.

Looking ahead, Kate has exciting offers launching in January and February,

designed to support her clients after the festive season. She also offers

flexible payment options, including Klarna and Clearpay, making treatments

more accessible without compromising on quality.

Pretty Green Aesthetics continues to grow as a go-to destination for

personalised, high-quality aesthetic treatments — where clients are always

treated like gold.

Email: kate@prettygreenaesthetics.com

Instagram: pretty_green_aesthetics

SUSTAINABILITY

HOW CONSCIOUS BEAUTY IS SHAPING THE FUTURE OF THE INDUSTRY

WITH PURPOSE

Sustainability has become one of the most defining forces

in modern beauty — not as a passing trend, but as a

fundamental shift in how brands operate, innovate and

connect with their audiences. As we move through 2026,

the beauty industry is increasingly driven by values as

much as visuals, with eco-conscious practices now woven

into the fabric of brand identity.

Today’s

consumers

are

informed,

intentional

and

demanding more than ever before. They want products

that perform, but also brands that align with their ethics —

from

environmental

responsibility

transparency,

cruelty-free standards and long-term impact.

Beauty Goes Beyond Skin Deep

The eco-friendly beauty movement has grown into a

powerful industry-wide evolution. Brands are rethinking

every stage of production — from ingredient sourcing and

formulation

packaging

and

delivery

—

with

sustainability at the forefront.

Refill systems, recyclable materials and minimal packaging

designs are becoming the new norm. Waterless formulas,

multi-use products and streamlined ingredient lists are

reducing waste while improving performance. This new

generation of beauty proves that sustainability and luxury

are no longer opposing concepts — they coexist

seamlessly.

Rather than offering quick fixes, brands are investing in

longevity, quality and smarter innovation.

Ethical Beauty as a Non-Negotiable

Cruelty-free beauty is no longer a “nice to have” — it

expectation.

Ethical

responsibility

now

stretches far beyond animal testing to include fair

labour practices, responsibly sourced ingredients

and transparent supply chains.

Consumers are looking closely at how brands

operate behind the scenes. Certifications, honest

communication and ethical accountability have

become essential trust markers. In response,

leading brands are opening up conversations about

how products are made, who makes them, and the

values guiding every decision.

This transparency is redefining credibility within the

beauty space.

The Brands Leading Green Beauty Forward

The brands shaping the future of green beauty are

those willing to lead with intention. These pioneers

are embedding sustainability into their long-term

strategies — investing in renewable energy, carbon-

neutral initiatives and environmentally responsible

manufacturing.

What sets these brands apart is their commitment

to progress, not perfection. They understand that

sustainability is an ongoing journey, and they invite

consumers to be part of that evolution through

education, awareness and shared responsibility.

By placing purpose at the heart of their growth,

these brands are redefining success within the

industry.

The Future of Beauty Is Conscious

As sustainability continues to shape the industry,

one thing is clear: conscious beauty is here to stay.

In 2026 and beyond, beauty will be measured not

only by results, but by responsibility, integrity and

impact.

This new era of beauty is thoughtful, informed and

purpose-led — proving that doing good and looking

good can, and should, go hand in hand.

Where Beauty Goes From Here

the

beauty

industry

moves

forward,

sustainability is no longer a future goal — it is a

present responsibility. In 2026, the conversation

has shifted beyond trends and marketing language

to real action, transparency and long-term impact.

Consumers are no longer just buying products;

they are investing in values, ethics and purpose.

Sustainable beauty is also driving creativity. The

industry is embracing new technologies, refill

systems and eco-conscious design, proving that

responsible choices can elevate both function and

aesthetics.

Rather

than

limiting

innovation,

sustainability is pushing the industry to evolve in

exciting and meaningful ways.

Looking ahead, the future of beauty is rooted in

balance — where results, ethics and environmental

responsibility exist side by side. Sustainability will

no longer be a selling point; it will be the standard.

As the industry continues to grow, the brands

leading the way will be those that place purpose at

the heart of everything they do.

Because in the next era of beauty, caring for the

planet is just as important as caring for the skin.

MED TRAVEL

CONNECT

“Affordable healing, global

care—changing lives with

passion.”

Aga Szczegielniak

Founder & CEO

At Med Travel Connect, we have created something

truly unique — a personalised medical travel guidance

service designed around people, not just procedures.

We understand that travelling abroad for medical

treatment can feel stressful and overwhelming,

especially

when

navigating

unfamiliar

systems,

languages, and healthcare standards. That’s why our

approach is built on empathy, trust, and individual

care.

With our strong Polish background, we bridge the gap

between international patients and high-quality EU-

standard healthcare in Poland. We have in-depth

knowledge of the country’s strict European Union

regulations, accredited clinics, and the latest medical

technologies used across leading facilities. Every

clinic we work with meets high safety and quality

standards and is supported by highly qualified,

experienced specialists.

What truly sets us apart is our personalised guidance.

We take the time to understand each person’s needs,

concerns, and expectations, offering tailored support

from the first consultation through to treatment and

recovery. By managing the details and providing

clear, honest information, we help make every

medical journey smooth, stress-free, and reassuring.

Our priority is your safety, comfort, and peace of

mind. From helping you choose the right clinic and

specialist to supporting you throughout your journey,

Med Travel Connect is here to ensure you feel

confident, informed, and cared for every step of the

way.

Medical Travel Planning & Support

Personalised guidance at every step from initial

consultation to recovery.

Matching patients with trusted, EU-accredited

clinics and specialists.

Consultation Services

Patients can book tailored medical travel initial

consultations to plan treatments abroad, including:

Clinic recommendations

Travel guidance (flights, hotel options, transfers)

Introductory medical insurance advice

Optional leisure and recovery suggestions in

Poland

Specialist Treatment Areas

Plastic & Cosmetic Surgery – liposuction, tummy

tucks, etc.

Dental Treatments – Implants, cosmetic

dentistry, oral surgery.

Hair Transplantation – Advanced FUE/DHI

procedures.

Orthopaedic Surgery – Joint replacements,

sports injury repairs.

Bariatric Surgery – Weight-loss surgical services

Discover Why Thousands Choose Poland for Life-Changing Medical Care

Download Your Free E-Book Today

Behind every medical journey is a personal story — hope, fear, courage, and the search for trust. This free e-

book was created from a place of genuine curiosity and care, driven by a desire to truly understand why so

many people choose Poland for medical treatment abroad.

Agnieszka Szczegielniak, CEO of Med Travel Connect, went beyond surface-level statistics. She dug deeper,

personally interviewing patients, listening to their experiences, and exploring the real reasons behind their

decisions. Through academic research and meaningful conversations, she uncovered what matters most to

people when their health — and often their confidence — is on the line.

Drawing on her extensive experience in the UK healthcare and business sectors, Agnieszka combined

scientific research, real patient voices, and first-hand insight to create an evidence-based study that feels

both informative and deeply human.

Inside this e-book, you’ll discover:

· Why patients place their trust in Poland’s high EU healthcare standards

· How highly qualified specialists and advanced technologies change lives

· What patients truly value when choosing care abroad — safety, affordability, dignity, and reassurance

· Honest findings from real people who have taken this journey

This is not marketing hype. It’s research with purpose, created to help you feel informed, reassured, and

confident in your decisions.

Download your free e-book today https://medtravelconnect.com/free-ebook/

and gain trusted, evidence-based insight — shaped by real stories, real data, and real care.

Website: medtravelconnect.com / Email: aga@medtravelconnect.com / Phone:+4407584289349

Head Office: 182–184 High Street North, East Ham, London E6 2JA, UK (Online consultations only)