KATIE GODFREY
REFLECTING ON YOUR JOURNEY AS AN ENTREPRENEUR IN THE BEAUTY
INDUSTRY FOR OVER 15 YEARS, WHAT INSPIRED YOU TO ESTABLISH YOUR
BEAUTY SALON, TRAINING ACADEMY, AND PRODUCT RANGE?
“I opened my salon at 19. That was the start of my journey to my whole career. I
dropped out of school at 13, due to being bullied. Leaving me with zero qualifications. I
loved beauty and always knew I wanted more for myself. I opened the salon with zero
experience and zero clients but I had to make it work. It was really difficult to get the
salon off the ground, but I did. That grew into people wanting to learn from me and
order what products we were using in salon. The academy and product range was
purely organic and the brand grew from there. “
YOU’VE ACHIEVED REMARKABLE SUCCESS WITH OVER 18 AWARDS AND
FEATURES IN NUMEROUS PUBLICATIONS. WHAT KEY PRINCIPLES OR
STRATEGIES HAVE BEEN VITAL IN YOUR ENTREPRENEURIAL JOURNEY?
“PR has been a big part of my strategy. From even opening the salon doors I had press
interested in my story as I was so young and it was an unusual story. From that I built a
personal brand which has carried through all these years later which has helped with
PR. I won my first award “Eyelash Technician Of The Year” in 2014. Awards were very
different back then to how they are today which really helped me sky rocket my salon
and brand. I’m very grateful all the awards me and my team have won. I now judge a lot
of the industry awards. “
KATIE IS AN ENTREPRENEUR WITH MULTIPLE SUCCESSFUL COMPANIES INCLUDING A BEAUTY SALON OF 15 YEARS, NATIONWIDE
TRAINING ACADEMY, PRODUCT RANGE SOLD WORLDWIDE AND A BUSINESS STRATEGIST THAT COACHES FEMALE BUSINESSES.
WITH OVER 15 YEARS OF HANDS-ON EXPERIENCE, KATIE IS MORE THAN JUST A BUSINESS ENTHUSIAST. SHE’S A QUALIFIED
BUSINESS STRATEGIST, NLP PRACTITIONER AND LIFE COACH, HAVING LEARNED FROM SOME OF THE BEST COACHES GLOBALLY.
SPECIALISING IN THE BEAUTY INDUSTRY, KATIE’S ACCOLADES INCLUDE OVER 18 AWARDS, REGULAR COLUMNS IN MAGAZINES AND
FEATURES IN OVER 100 PUBLICATIONS, INCLUDING OK MAGAZINE AND NATIONAL NEWSPAPERS. SHE IS ALSO A TWO-TIME
AUTHOR, WITH ONE OF HER BOOKS REACHING THE NUMBER 1 BEST SELLER.